Supercharge Your Sales Team with a Sales Engineer for Unbeatable Success!

Name: Supercharge Your Sales Team with a Sales Engineer for Unbeatable Success!
Uploaded: 2023-11-01T14:15:04+00:00
Duration: 46 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin argues that adding more Account Executives alone won't work. You need a sales engineer to handle technical details and security…

1 Nov 2023 · 1 min

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0:46

Jason M. Lemkin argues that adding more Account Executives alone won't work. You need a sales engineer to handle technical details and security questions, freeing AEs to focus on relationships and closing deals.

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you're starting to develop the need for some real, I'd say, like overhead and infrastructure in order to make these successful. You can't just hire like 5 new AEs and expect them to become successful without having any support whatsoever. And you might need a sales engineer as well. So what a sales engineer does is they're a resource that gets pulled into a sales conversation by an AE to deal with highly technical parts of the conversation. So if you have a SaaS product that's a highly technical product, or let's say there's security concerns, what you want to do is have the AE pull in that sales engineer at a critical moment in the conversation so that the AE doesn't have to be an expert on every technical aspect of your— on every technical aspect of your product.