The Black Swan Event: Funding in the time of Coronavirus w/ Upfront Ventures Managing Partner Suster

22 Apr 2020 · 45 min
44:55

In this April 2020 webinar, Upfront Ventures Managing Partner Mark Suster walks the audience through the unprecedented macro‑economic shock caused by COVID‑19, the massive fiscal and monetary response, and the cascading effects on venture capital and SaaS businesses. He quantifies the stimulus (US $3 trillion CARES Act, $8 trillion Fed liquidity) and unemployment surge (22 million filings in four weeks), explains how demand collapse drives deflation and valuation compression, and why investors retreat to certainty. Suster introduces the concept of VC “triage” – stress‑testing portfolios, protecting existing investments, and being selective on new deals – and predicts a slowdown in funding, higher bankruptcy risk, and a shift toward recapitalizations and asset purchases. He offers concrete advice for startups: preserve cash, renegotiate pricing for longer contracts, pivot value propositions toward cost‑reduction and remote‑operation use cases, and adjust pitch decks to highlight low burn and tangible buyer value. He identifies sectors likely to thrive (food production & distribution, remote learning, collaboration tools, biotech/diagnostics, tele‑medicine, and sensor‑based social‑distancing tech) and warns that corporate VCs and emerging‑market funds may contract. Suster also reflects on longer‑term trends – aging demographics, the need for automation, and the continued relevance of technology despite the crisis – and ends with a Q&A covering fund‑raising strategy, LP behavior, and geographic focus.

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