The Essential Advice for New CROs: Hire Smart!

Name: The Essential Advice for New CROs: Hire Smart!
Uploaded: 2024-12-14T21:11:55+00:00
Duration: 39 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin says a new CRO must arrive with at least two high-performing sales hires already locked in. Building a team from scratch takes too long…

14 Dec 2024 · 1 min

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Jason M. Lemkin says a new CRO must arrive with at least two high-performing sales hires already locked in. Building a team from scratch takes too long. The best sales leaders always recruit and bring their proven people with them.

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What is the best piece of advice you would give to a CRO starting at a new company? They're getting their bearings, they want a fast start. What's the best piece of advice for them?
You got to start with, we got to start with 2 hires already in your back pocket that are great. Otherwise you're not ready for the job. Not enough time. It's not enough time to go find 2 people, hire a bunch of recruiters and interview a bunch of random people you've never worked with. Maybe it wasn't true of you, but I gotta tell you, I've never worked with a great sales leader that wasn't constantly recruiting a group of folks under them, and they want to go to the next job with a small team, at least to start. If that's not— if you do not have 2 people, you're not ready.