The Evolution of Brand Building: How to Build a Compelling Brand for Business Growth

Name: The Evolution of Brand Building: How to Build a Compelling Brand for Business Growth
Uploaded: 2024-04-09T13:05:33+00:00
Duration: 49 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin argues that venture capital firms waste time on weak brand building when they should focus on truly compelling, large-scale brands like…

9 Apr 2024 · 1 min

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Jason M. Lemkin argues that venture capital firms waste time on weak brand building when they should focus on truly compelling, large-scale brands like Sequoia. SaaStr generates massive traffic despite blogs declining overall, while Quora was a major source of early deal flow for VCs.

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Sequoia, Sequoia will always be a brand, right? It will be for a million reasons, like the business model's insane too, right? But building— people mock— I think subscale brand building on VC is a waste of time, subscale brand building, right? But a top brand is always compelling, and founders don't know. Founders are attracted. We're all attracted to brands. And so, I think the way we build brand has evolved, then you should be worried. And also, you know, not to do too much insider baseball, we're also both products of different types of social media. And social media changes. And for example, like as a blog, Saastr is still a huge— even though blogs are dead, Saastr traffic is insane, right? It is, it is a canonical source of a lot of content. But half of my, probably my deal flow came from Quora in the early days.