The Key to Successful Innovation: Separating Product Teams

Name: The Key to Successful Innovation: Separating Product Teams
Uploaded: 2023-11-06T14:25:20+00:00
Duration: 48 s
Channel: Jason M. Lemkin
Description: In this segment, Jason M. Lemkin explains why many companies fail at product innovation by placing a new innovation team directly alongside their…

6 Nov 2023 · 1 min

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In this segment, Jason M. Lemkin explains why many companies fail at product innovation by placing a new innovation team directly alongside their established, central product team. He argues that the processes and metrics that work for mature, scaled products—such as quarterly goals and long‑term roadmaps—are counterproductive for early‑stage innovation, where priorities shift rapidly and a clear roadmap often doesn’t exist. By highlighting this structural mismatch, Lemkin sets the stage for the need to separate innovation teams from the constraints of mature product operations.

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A lot of companies will create a new product innovation team, but the problem is they have that innovation team sit right next to the central product team and be folded into all the same efforts. And the problem is the things that work for a mature product at scale just are completely the opposite of the, of what you want to do when driving innovation for the first time. So as an example, your product team may do set quarterly goals. And have quarterly plans. And it turns out when you're trying to innovate, quarterly goals don't really help you that much. They may set long-term product roadmaps to be able to commute— communicate to customers. Again, when you're innovating on a new product first time, you don't have a long-term product roadmap because what you may do may change next week or even tomorrow.