Jason M. Lemkin argues that the best sales VPs should focus only on sales, not customer success or marketing. The role is exhausting and demands sustained stamina over years. Top performers are closers whose results suffer when their scope broadens.
Chapters
K penultimate point on the mistakes that, that first-time VPs of sales make are all penultimate point. And I know a lot of people are gonna challenge me on this, but I am so right. The best VPs of sales do not own anything other than sales. Okay? The best VPs of sales do not want to be head of sales and customer success. They certainly don't want to own sales and marketing. They don't want to own sales and something else because the best VPs of sales are closers. Trust me, you're gonna hear challenges. And, and, but the folks that don't like this, the folks that frankly don't want to be a VP of sales anymore, it's a hard job. Sales is a very, very hard job and it's tiring and not everyone can do it for year after year and even decade after decade.