The Secret to Faster Time-to-Value for Your Software Implementation

Name: The Secret to Faster Time-to-Value for Your Software Implementation
Uploaded: 2023-10-12T15:34:52+00:00
Duration: 51 s
Channel: Jason M. Lemkin
Description: In this brief talk, the speaker highlights that the primary driver of long time‑to‑value for SaaS startups is not the technology itself but the way…

12 Oct 2023 · 1 min

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In this brief talk, the speaker highlights that the primary driver of long time‑to‑value for SaaS startups is not the technology itself but the way customers implement the software. Allowing each customer to adopt the product in a different, ad‑hoc manner creates indecision, back‑and‑forth communication, and delayed value realization. The speaker argues that standardizing the implementation experience—through in‑app guidance, community resources, and clear methodologies or best‑practice frameworks—can dramatically accelerate adoption and shorten the time it takes customers to see benefits.

Chapters

How should we implement your software? And we would say, I don't know, what would you suggest we do? And the customer would say, well, what would you suggest we do? And we had no idea because we're this little startup. But the problem is we went too long with that, like letting everyone implement in totally different ways. Some of you might have done this, right? Customer A wants to implement a certain way. Customer B randomly wants to do a different way, right? Here's the problems. Over time, the back and forth is where long time to value comes from. People always talk about time to value. I'd argue the biggest part of time to value is not your technology, it's how people implement it. Because people spend a lot of time on indecision. How should I use this? You know, you've all used products where you're like, okay, what do I do first, right? And sometimes an in-app guide can help. Sometimes your community can help. Sometimes just a methodology and best practice can help.