SaaS founders and sponsors explain why they attend SaaStr Annual. Sponsors connect with their ideal customers through booth conversations and coffee-line chats, while learning directly what buyers need. The event draws companies of all sizes across the Bay Area and Silicon Valley.
Chapters
So we focus primarily on digital companies in the SaaS industry, so our target audience is basically walking the grounds for us. If you're a vendor or you're a SaaS founder and you're looking for insights, both technology— what can I use to make my business better— or you're looking for best practices, this is the place.
You know, here as a sponsor, I'm looking to, you know, connect with people who I can help, who are fitting my ideal customer profile.
A lot of the companies that we work with are here in the Bay Area and Silicon Valley. And so we want to make sure that we have that outreach and that we're able to reach the companies that we need to get to.
There's so much inspiration everywhere you look, whether you're walking by someone's booth and you're seeing their messaging, or you're standing in line for coffee with someone and you just strike up a conversation about their product. There's just— you never know where inspiration is going to strike, and SaaStr is like the perfect place for all of that to come together.
The number of people that have come up here and we've had like just not only a business connection, but also just a really personal connection, like with their use case and like figure out how we can really help them on a personal business level. It's been really amazing.
Every conversation is different. Everyone has some cool idea of something they created from smaller companies to larger companies. There's just a ton of creative people here.
What I like about it is that it's conversational. I get to learn exactly what my buyers need in the space, and I can see what's resonating and what's not. So I don't waste my time talking about a feature that doesn't matter to my buyer.
