"Unconventional Method: Spending Less on Marketing Yields Better Sales Leads" @datadoghq's CMO

Name: "Unconventional Method: Spending Less on Marketing Yields Better Sales Leads" @datadoghq's CMO
Uploaded: 2023-10-25T20:20:37+00:00
Duration: 46 s
Channel: Jason M. Lemkin
Description: Datadog's CMO reveals the company spent 4% less on marketing last year but generated over 20% more qualified leads, with better quality too. He argues…

25 Oct 2023 · 1 min

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Datadog's CMO reveals the company spent 4% less on marketing last year but generated over 20% more qualified leads, with better quality too. He argues this proves you can drive more top-of-funnel activity and close bigger deals while cutting marketing spend.

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Something that I've been pondering on is, has the operating mode that we've been in the past couple of years, has it actually been counterproductive to getting deals done, or at least getting deals done efficiently? Uh, if you take a look at the first half of Datadog this year versus last year, you can see that we actually did spend just under 4% less in terms of marketing spend, while at the same time we got more than 20% more marketing qualified leads for our sales team. And it's not just that, the composition of the leads changed also, but our sales team has consistently said that the leads that they're getting now are much, much better than what they used to get in the past. So there is a way, there is a way forward to keep on getting more top of funnel that turns into more deals, even if you're spending less.