Unleash Your Business's Quirky Side with Our Unique Brand! with Mailchimp's Founder

Name: Unleash Your Business's Quirky Side with Our Unique Brand! with Mailchimp's Founder
Uploaded: 2023-11-23T15:00:00+00:00
Duration: 28 s
Channel: Jason M. Lemkin
Description: In this interview excerpt, the speaker (likely the Mailchimp founder) explains the core appeal of Mailchimp’s brand to small‑business owners. He…

23 Nov 2023 · 0 min

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In this interview excerpt, the speaker (likely the Mailchimp founder) explains the core appeal of Mailchimp’s brand to small‑business owners. He highlights the tagline “We got you because we get you,” emphasizing empathy and a shared quirky, kooky identity that has resonated for 21 years. He also notes a recent change following an acquisition: for the first time Mailchimp has added a dedicated Customer Success (CS) team to support customers directly.

And you know, I think one of our teammates kind of encapsulated perfectly, I think she came up with, "We got you because we get you." I think that's the appeal of our brand. For small business owners, we get them. Look at us, we're weird like you, or we're kooky and unique like you. And it's just worked for 21 years. It is. I want to go on, but one interesting thing you brought up on the acquisition was that for the first time you added a CS team, right, in terms of customers.