Unleash Your Inner Magician: CEOs Win Customers with a Flawed, Yet Magical Product Demo

Name: Unleash Your Inner Magician: CEOs Win Customers with a Flawed, Yet Magical Product Demo
Uploaded: 2023-12-12T20:09:30+00:00
Duration: 34 s
Channel: Jason M. Lemkin
Description: In this concise monologue, the speaker argues that the most effective way for a founder‑CEO to sell a nascent, imperfect product is to perform a live…

12 Dec 2023 · 1 min

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In this concise monologue, the speaker argues that the most effective way for a founder‑CEO to sell a nascent, imperfect product is to perform a live, in‑person demo that showcases a "magical" solution to the customer’s problem. Even if the product is feature‑poor and buggy, a charismatic, authentic demo by the CEO can convince customers to buy, because they see the founder’s confidence and personal commitment. The speaker urges CEOs to leave their desks, travel to meet prospects face‑to‑face, and rely on their own presence rather than polished sales tactics, promising that customers will respond positively when the founder is genuine and demonstrates the product’s core magic.

Chapters

but you can do the best demo anyone can do of your product because you built it. And what they want to know is, can you magically solve the problem? And that demo in the early days in person, it's so impactful because you walk into the room and you stutter and you're nerdy or you're the founder. They care that this magician, the CEO, can do this most amazing demo of this feature-poor, bug-ridden product, but it does something magical. They will buy from you. So you do not have to be the world's best salesperson to sell a CEO, but you got to do it. You got to get on a jet, get out of the office, and not sit in front of a screen all day, and you'll be shocked how much the customers love you. They'll all love you. Just be yourself.