Unleashing Growth: Amplitude's Resourceful Marketing Tactics Revealed!

Name: Unleashing Growth: Amplitude's Resourceful Marketing Tactics Revealed!
Uploaded: 2023-12-31T20:29:50+00:00
Duration: 31 s
Channel: Jason M. Lemkin
Description: In this segment, Jason M. Lemkin explains how Amplitude grew its customer awareness without a dedicated marketing department. Instead of hiring a…

31 Dec 2023 · 1 min

Watch on YouTube

0:31

In this segment, Jason M. Lemkin explains how Amplitude grew its customer awareness without a dedicated marketing department. Instead of hiring a marketing team, the company’s CRO leveraged the existing product and sales staff to host internal events called “growth clinics” and to run webinars that shared analytics insights with prospective and current customers. This approach turned education‑focused gatherings into a cost‑effective marketing engine, demonstrating how a startup can generate buzz and drive adoption with minimal resources.

Chapters

How can you get a lot done and make stuff happen with not many resources? So example, at Amplitude, early on we didn't have a marketing function. And so how were customers going to hear about us? Well, our CRO, instead of saying, oh, we're going to go, let's create a marketing plan and let's hire out this team and let's do it. It's like, no, let's actually just start trying to host events with the team that we have. So we ended up hosting events like, we called them growth clinics, or having a webinar just to share some of the insights we had learned about analytics with other customers.