Unleashing the Power of Being a Nudge in Investments

Name: Unleashing the Power of Being a Nudge in Investments
Uploaded: 2024-01-23T17:57:00+00:00
Duration: 50 s
Channel: Jason M. Lemkin
Description: In this brief excerpt, Jason M. Lemkin reflects on the concept of investors acting as a "nudge" in the venture‑capital process. He describes the classic…

23 Jan 2024 · 1 min

Watch on YouTube

0:50

In this brief excerpt, Jason M. Lemkin reflects on the concept of investors acting as a "nudge" in the venture‑capital process. He describes the classic Sequoia playbook of literally sitting in a lobby or on a company’s steps with a term sheet ready—a tactic he witnessed with TalkDesk and recalls from his time with Byron Dieter at Bessemer. Lemkin admits he has not always been a proactive nudge himself, contrasting his approach with VCs who aggressively push deals forward. He suggests that being a nudge may be a skill some investors possess and that having such a nudging presence on a founding team could be valuable.

Chapters

is I'm not a good nudge. The best investors are nudges. The classic Sequoia playbook, which literally happened to one of my portfolio companies a couple of months ago, where they sit in the lobby and just wait, you know, with the term sheet. Sequoia still does it. They did it 20 years ago. They did it with TalkDesk with me back in the day. They did it again 2 months ago, this classic playbook. Byron Dieter did it with me back in the day at Bessemer of just sitting on your steps with the term sheet. That's one way to be a nudge, right? I mean, great companies, great companies where, and this is what I, and I'm self-critical where I didn't nudge into my way into the deal. Like people do, you see VCs that are fucking nudges, they nudge their way. And you know what? Maybe as I love him, maybe my moon's a nudge. I think he might be a nudge and I think it might be part of his skills. Now, a nudge that you want on your team, right?