Unleashing the Power of Sales and Marketing Collaboration for Explosive Revenue Growth

Name: Unleashing the Power of Sales and Marketing Collaboration for Explosive Revenue Growth
Uploaded: 2023-11-17T15:15:00+00:00
Duration: 48 s
Channel: Jason M. Lemkin
Description: In this segment, Jason M. Lemkin explains why a sales leader’s history of working with marketing is a critical hiring signal. He notes that many sales…

17 Nov 2023 · 1 min

Watch on YouTube

0:48

In this segment, Jason M. Lemkin explains why a sales leader’s history of working with marketing is a critical hiring signal. He notes that many sales leaders have operated without marketing assistance, which can be a red flag—or an opportunity. By pairing such a leader with a strong VP of demand generation, performance can dramatically improve, which Lemkin describes as “magic.” He stresses that evaluating how sophisticated a candidate is at integrating marketing, generating leads, and shaping overall revenue strategy is more important than merely looking at closing ability. To systematize this assessment, Lemkin introduces a set of “10+1 questions” that probe a candidate’s experience, mindset, and ability to drive revenue through cross‑functional collaboration.

Chapters

So I really want to hear how a sales leader has worked with marketing before, and sometimes they haven't. Sometimes they've gotten a, you know, a raw deal where they never got any help from marketing, and that's okay to learn. That actually means if you go find her a great VP of demand gen to help, wow, then watch what happens when you take someone that's never had any demand gen help and give them that help. Boy, that's magic. That is magic. That is just helping someone that did it the hard way do it the slightly less hard way, and that's when I actually see the best performance. You'll also hear opinions and how they want to work with marketing and how they want to get leads. And maybe if you've never hired a VP of Marketing or Dimension, you don't have one yet, maybe this VP of Sales can help you. But you really want to learn how they work together with marketing to see how sophisticated they are and how much they can drive your overall revenue strategy, not just closing. So these are my 10+1 questions.