A site grew from nearly zero to 300,000 organic monthly views by publishing far more content than competitors. The strategy combines targeted landing pages for key searches with broad long-tail coverage, then uses AI layered on product data to generate hundreds of pages fast.
Chapters
We went from basically nothing to over 300,000 organic views a month. This is actually closer to 500,000 now. Last couple months has been crazy. But yeah, this drives a really, really large chunk of the acquisitions for Rupa right now. Next slide. So action items to take away for the crowd. So 95% of people listening to this probably aren't publishing enough content. SEO is hard because you need to create something better than what exists in the world, but then to also do that at scale. and then I would combine targeted landing pages with a spray and pray approach where you're going after the things you know are really, really important, but you're also trying to capture that long tail. And then yeah, PSEO, like programmatic SEO, has been around for a long time. There's a really cool opportunity right now to layer in AI on top of your programmatic SEO. So you take all the metadata that you have that's relevant to your product, and then you layer in AI on top of that, and you can create really, really great content at scale using that.