Jason M. Lemkin tells founders to stop making excuses about hard features like mobile or integrations. Pick one game-changing feature, work closely with your CTO and best engineer, and ship it fast. One right feature can dramatically accelerate sales.
Chapters
And I listen and I listen whether they're excited to go close them, why their feature gaps, what's happening. And founders that are struggling are like, ah, God, it's so hard. We just, we just can't ship the mobile app or the Outlook integration or the HubSpot integration's too complicated. There's a million excuses and I get it. And all this stuff is hard, but turn it around. When you ship a game-changing feature, it really can change the game. Talk with your team and say, look, we don't have unlimited shots on goal here. We don't have unlimited arrows in our quiver. but help them pick. Let's force rank it. What's the one or two things we could do this year that would change the game, that would let us truly close more deals and somehow get your team to push it out faster and harder. Work with your CTO, add a great engineer, do something and get a game changer out there. Game changers are fun.