Unlocking Investor Interest: The Key to Success

Name: Unlocking Investor Interest: The Key to Success
Uploaded: 2023-10-01T14:26:47+00:00
Duration: 41 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin tells founders to show investors momentum, not just revenue numbers. An iOS app stuck in TestFlight for two years with 100 users signals…

1 Oct 2023 · 1 min

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0:41

Jason M. Lemkin tells founders to show investors momentum, not just revenue numbers. An iOS app stuck in TestFlight for two years with 100 users signals poor execution. Investors want to see how fast you move, so put your timeline in the pitch deck.

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On the flip side, if you're building an iOS app and it's been 2 years and it's in TestFlight with 100 users, that's not impressive. So taking too much time and not getting anything done is the opposite here. What investors are looking for is momentum. They're looking, do you get things done quickly? They're not necessarily looking for, do you have a ton of revenue or a ton of users? If they're investing in an early-stage company, they know that you might not have those things, and they'll still invest. If you communicate you get things done quickly, and the only way you communicate you get things done quickly is if your traction slide includes how much time you've been spending.