Unlocking Product Potential: From Vitamins to Painkillers in 3 Easy Steps! with DigitalOcean's CPO

Name: Unlocking Product Potential: From Vitamins to Painkillers in 3 Easy Steps! with DigitalOcean's CPO
Uploaded: 2023-11-07T15:30:06+00:00
Duration: 45 s
Channel: Jason M. Lemkin
Description: DigitalOcean's chief product officer explains how to turn a nice-to-have product into a must-have by talking to customers. OptiMand started as a vitamin…

7 Nov 2023 · 1 min

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DigitalOcean's chief product officer explains how to turn a nice-to-have product into a must-have by talking to customers. OptiMand started as a vitamin but became essential once the team discovered users needed more control over their options.

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So the next thing I learned here, and the final thing, is this concept of pivoting from vitamins to painkillers by finding these must-haves in the product experience. So, you know, at OptiMand, you know, we put out a product and it turned out that product was a vitamin, right? It was a nice-to-have for folks, which is okay, right? A lot of the stuff we do is not gonna be a painkiller right out of the gate, and that's fine. But through a process of engaging with customers and really searching for what are those must-haves, we found out, "I don't have enough control in either your product or whatever my alternatives are to your product." And that was the must-have.