Unlocking Sales Success: Empower Your Team with Achievable Quotas
18 Aug 2023 · 1 min

0:40
In this segment of his YouTube video, Jason M. Lemkin advises sales leaders to set "sane" quotas that the majority of reps can achieve, especially during the early ramp‑up period. He recommends starting with lower quotas for the first 90 days or the first sales cycle to allow reps to build momentum, then gradually increasing them. Lemkin cites Salesforce’s recent decision to lower quotas as a concrete example, explaining that the move was driven by employee‑retention goals—more reps hitting quota improves morale and reduces turnover. He emphasizes that while quotas must ultimately be financially viable, they should not create excessive stress or set reps up for failure, as this undermines team performance and morale.










