Unlocking Success: The Journey to Effective Product Development

Name: Unlocking Success: The Journey to Effective Product Development
Uploaded: 2023-10-06T12:38:32+00:00
Duration: 38 s
Channel: Jason M. Lemkin
Description: In this segment, Jason M. Lemkin argues that effective product development should not be driven by ad‑hoc feature ideas but by a deep understanding of…

6 Oct 2023 · 1 min

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In this segment, Jason M. Lemkin argues that effective product development should not be driven by ad‑hoc feature ideas but by a deep understanding of the user’s chronological journey. He illustrates the approach with Lattice, showing how onboarding, goal‑setting, one‑on‑ones, quarterly cycles, feedback, and sentiment‑sharing map onto distinct product experiences. By aligning the roadmap with these lifecycle stages, companies can create holistic solutions that serve the whole user workflow, a principle Lemkin says applies across all software categories.

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The right way to do it isn't just building sort of random products that you think your buyer might want to build, but instead thinking about the user journey and what does this sort of human who's using your products, what else exists chronologically in their, in their day? What else do they need and sort of take them through a journey? So, you know, as an example for Lattice, it might be you onboard at the company, you need to get set up with your goals, you need to have one-on-one with your manager, you're going to go through a quarter, you're going to get feedback. You're going to share back how you're feeling. And you sort of think in those terms. And this applies to basically every software category. And that can kind of guide your roadmap and lead to a much more holistic solution for customers.