Unlocking the Power of a Great VP: Boosting Sales and Organization Growth

Name: Unlocking the Power of a Great VP: Boosting Sales and Organization Growth
Uploaded: 2024-04-24T13:03:03+00:00
Duration: 50 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin argues a strong VP of Sales can revitalize a company when leads dry up and churn rises. A capable VP spends more time with customers…

24 Apr 2024 · 1 min

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Jason M. Lemkin argues a strong VP of Sales can revitalize a company when leads dry up and churn rises. A capable VP spends more time with customers, drives higher close rates, and lifts organizational morale. While they won't turn 10% growth into 100%, they deliver meaningful improvements during tough market conditions.

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But boy, when times are tough or everything slows down, you can't get any features out, sales slows to a crawl. It doesn't feel like there's any leads or new customers in marketing. Uh, all the churn goes up. Everything's tough. And one great VP can't take you from 10% growth to 100%. I mean, sometimes, sometimes if the leads are there, it can happen, but in tougher times, but they can make an improvement. If you don't have a real VP of sales and everyone's down in the dumps and everyone, everyone's booking $100K a year and you bring a VP of sales in that truly believes. That spends more time with the customers that believes in not just both the problem and the solution that flies out there, that hangs out. You're gonna close more. Not only are you gonna close more, it will give the whole organization a boost. Anything, VP of sales, marketing, product, engineering, customer success. One great VB not only gives the organization a boost, but it takes some of that off your shoulders.