Unlocking the Power of CRM: A Game-Changer for Our Company

Name: Unlocking the Power of CRM: A Game-Changer for Our Company
Uploaded: 2023-09-04T14:30:14+00:00
Duration: 23 s
Channel: Jason M. Lemkin
Description: In this panel discussion, the speakers explain how their company made a decisive, long‑term commitment to building a CRM product, treating it not as an…

4 Sept 2023 · 0 min

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In this panel discussion, the speakers explain how their company made a decisive, long‑term commitment to building a CRM product, treating it not as an experiment but as a core strategic priority. By aligning talent, resources, and company focus behind this single initiative, they attracted top internal talent and created a self‑reinforcing momentum. The speakers note that the CRM is still in a very early stage, holding roughly 4% market share, which they view as a significant growth opportunity. They also reflect on broader SaaS trends, particularly the shift toward multi‑product offerings, and consider how their CRM fits into that evolving landscape.

But the opposite of that is if you decide— like, we decided we were going to do CRM. It was not an experiment. We're like, I don't care if it takes us 3 years or 5 years or 7 years or eternity. Yes, we're going to make this work. And so that, like, then the universe kind of aligns in your interest. Like, all the best people in the company want to go work on that project because they know it's an important thing that we're trying to get done. And you kind of try to align everything you've got behind that one thing that you know you have to do.
It worked out exactly the way we drew it on the whiteboard, which rarely happens. Rarely happens. But in a way, by the way, it worked out exactly the way we is a little bit easier than marketing software. We feel like we're really early. Like our market share is like 4%. It's so early.
Yeah, in the Gartner or whatever world, but I think it's pretty darn good in your core buyer. And now it's just interesting to me because the last couple of years with SaaS, we've talked so much about folks that have got multi-product, right?