Unlocking the Power of Performance Marketing for Startup Success with Monday's CEO

So that's one. Number two, which I think we've done right, and if you have a startup right now, I think that's something you can do, is performance marketing. What I saw when the economy changed was that a lot of companies cut performance marketing entirely. It's the easiest thing to reduce because let's say that you want to reduce the burn, what's the first thing you're doing? Not let people go or reduce expenses, you stop doing performance marketing. Yeah, just cut it all, right? Cut it all. It's a variable cost. But in my opinion, it's a big mistake because right now, not only we kept doing it, but we actually scaled it. And right now we have like the lowest bids that we ever saw as a company because everybody pulled back. A lot of companies reduced spend and we're more aggressive than ever.