Jason M. Lemkin says software companies force customers to act as system integrators, assembling disparate tools themselves. He compares it to buying a car in separate parts and building it yourself. Deep partnerships and tighter technical integration are needed to deliver seamless experiences and accelerate digital transformation.
Chapters
[FOREIGN] The thing that, that strikes me right now in particular in this category, in, in, in this market is we collectively as an industry, uh, have made it really hard for our customers because of a lack of deep partnerships and deep integration. We're one of the only industries where you sort of take all of this technology and you throw it at your customer and you say, okay, you get to now be the system integrator of all of these solutions and all of this technology. And that would be like buying a car with all the parts coming separately, and the customer, and me as the consumer, I have to now go put the car together. But that's what we're doing as a software industry. So we think that partnerships are fundamental if we're gonna actually be able to drive the transformation that, that's necessary within IT, which means that we collectively as an industry are gonna have to find as many ways to be able to work together and present cohesive experiences in front of our customers. And that's gonna be both technology as well as the people side.