Value & Engagement

The more you focus on revenue, the worse off you will be. And what you should focus on first is value and engagement. Really deeply understand the value that you're providing to your customers. Make sure that you are clear on what that is. Make sure it's super compelling to your customers. Measure it and get better and better at doing that. Um, and then on the engagement side, make sure that people are actively using your product. And make sure that kind of every constituent, if you're in a marketplace, make sure you've got both sides using your product or service. So value and active engagement, and then revenue will come.

Interesting. So then the sort of the paradox of overly focusing on revenue first can drive wrong behavior, as opposed to usage and retention will take you on the journey that you can then monetize.

If you just focus on the revenue side, you can end up in kind of a hamster wheel situation where you're just trying to do everything to kind of squeeze a little bit more, uh, uh, water out of whatever situation you're in versus actually focusing on the long-term growth driver, which is around value.