Warning: The Costly Mistake of Hiring the Wrong VP of Sales

Name: Warning: The Costly Mistake of Hiring the Wrong VP of Sales
Uploaded: 2023-11-12T15:15:00+00:00
Duration: 30 s
Channel: Jason M. Lemkin
Description: In this brief monologue, Jason M. Lemkin warns founders and executives that hiring the wrong first VP of Sales is a common and costly error. He explains…

12 Nov 2023 · 1 min

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In this brief monologue, Jason M. Lemkin warns founders and executives that hiring the wrong first VP of Sales is a common and costly error. He explains that a mis‑fit VP of Sales typically wastes a year of the company’s growth, costs more than anticipated, and slows sales because they lack the ability to close the company’s specific customer types. The wrong leader also drags down the performance of the sales team, leading to poorer sales reps, lower revenue per lead, and a deepening sales decline. The overall message is a cautionary call to be rigorous in selecting a VP of Sales to avoid these cascading negative effects.

Chapters

Hiring the wrong VP of Sales. I mean, ask anyone that's done it and I would say the majority of first VPs of Sales hires are wrong. You will find they lost a year. They lost a year. That wrong VP of Sales, not only is she expensive or he expensive, but they hire the wrong person. They decelerate sales because they don't know how to close your type of customers. They make everything worse and they need time to figure it out and you just dig yourself in a deeper and deeper hole with worse sales reps than you used to have before, worse performance, worse revenue per lead.