Why Employee Data Fragmentation is the Hidden Problem in Your Company

And so what we see in the US is people tend to come to us with one of those problems. And what we do in sales, and by the way, customers very like almost no people almost never buy just one Rippling product and they almost never buy all of them upfront. And so usually customers are buying like, call it 7 SKUs. And so there's this opportunity to sort of cross-sell them things after the fact, which is where that cross-sell motion comes from. But usually our job in the sales process is to convince customers like, hey, look, you think that you're coming to us with this one problem, which is like setting up new joiners in Slack and email and Salesforce and GitHub and solving the administrative pain around that. But actually the problem that you have is the fragmentation of employee data across all the business systems in your company.