Why Founders Misunderstand the Role of VP of Product

couple reasons I see the VP of product screwed up. One is old and one is newer. The old reason is most people don't know what a great VP of product is. Most founders have never worked with one. It's an old thing that I've dusted off a bunch of times today. You gotta meet a great one. You gotta know a great one. And most founders, if they're at a big company, they worked with a junior product marketing manager, product person that was super junior, but they never worked with a game-changing VP of product that can spend 50 hours a week with the customers, with your workflow, with your integration product, with your API, fixing things with your customers, figuring out configurations of your products, figuring out onboarding, figuring out how to make those big customers happy, figuring out how to save them. Like, that is epic because our products typically, even after $4 or $5 million in revenue, for most of us, they get complicated.