Why Honest CEOs Succeed: Secrets to Building Trust and Credibility

Why are you 10x better? Don't be cagey. The best founders, I can tell you, are not cagey. And I know it's hard. I know we haven't, many of us haven't done it before. I know it's can be intimidating. You can be insecure, but this is your job. You're the CEO. Be honest. And if you don't know the answer, just say that. I don't know the answer. And if you should know the answer and don't know the answer, it's okay to say that too. Listen, you should say, I should know that answer. I've been in this space for a decade, but I don't. I'll get back to you on it, but it's a great question and I should know the answer. Look, if you, if you say that to every single question, it's a, it's a fail, but you can say it once or twice. It's okay to know 8 out of 10 of the answers, even in your industry, 7 out of the 10.