Why SaaS Became Harder in 2023

Name: Why SaaS Became Harder in 2023
Uploaded: 2023-06-22T12:42:51+00:00
Duration: 29 s
Channel: Jason M. Lemkin
Description: Jason M. Lemkin says 2023 is the hardest year for SaaS in a decade. He contrasts it with 2022 and the lockdown boom of 2021, and plans to explain why the…

22 Jun 2023 · 0 min

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Jason M. Lemkin says 2023 is the hardest year for SaaS in a decade. He contrasts it with 2022 and the lockdown boom of 2021, and plans to explain why the market shifted.

But I want to talk about how things are different this year than a year ago. Last year was challenging, but I thought a lot about this and I didn't figure this out until a couple of weeks ago. Like, why are things so different in 2023 than 2022? Very different than 2021, I think, for most of us during the crazy lockdown era. It's just nutso. This is the first time in the last 10 years that SaaS has gotten harder. Okay, it has gotten harder. Let me just talk through it for a minute because it took me a while to really understand this.