Why UiPath's First Big Exec Hire Was in Marketing: SaaStr Europa

Name: Why UiPath's First Big Exec Hire Was in Marketing: SaaStr Europa
Uploaded: 2019-02-23T18:30:03+00:00
Duration: 1 min 6 s
Channel: Jason M. Lemkin
Description: After UiPath's Series A, the founders hired Luciana, a marketing executive, as their first senior hire outside the founding team to create a new category…

23 Feb 2019 · 1 min

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1:06

After UiPath's Series A, the founders hired Luciana, a marketing executive, as their first senior hire outside the founding team to create a new category around robotic process automation. The company grew from a handful of employees to 1,000 in 18 months across 16 offices, raised $180 million, and kept most of its cash.

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How the hockey stick works is about a year and a half ago when the Series A started, that's when this, the world shifted a bit. The technology is perfected, a business user could do their own, build their own robot, and things really took off. And so we took the Series A. Interesting enough, the first executive hired by, thanks to sales coaching, actually was marketing, which I, when I was first met Luciana, we didn't have executive teams really outside of the founders. And, you know, for her to say how important marketing, you know, big M marketing, not little m marketing, was meant a whole lot about what we were going to undertake here. We had to build the category, we had to drive the urgency, and then in our company, then we had to act with a massive sense of urgency about how fast this market was going to materialize. So growth for us is about massive scaling and hiring. You know, we went from 2 offices probably a year ago and 3 employees in the US, for example, to 1,000 employees, 150 in the US now, and 16 offices worldwide, all within 18 months. We raised $180 million and we really haven't touched the cash.