Why Unique Insights are Essential for Your Startup's Success

Name: Why Unique Insights are Essential for Your Startup's Success
Uploaded: 2023-10-14T14:05:46+00:00
Duration: 35 s
Channel: Jason M. Lemkin
Description: A founder needs to earn the right to share a unique insight by first proving the team is strong and the company's basic idea is clear. Jumping straight…

14 Oct 2023 · 1 min

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A founder needs to earn the right to share a unique insight by first proving the team is strong and the company's basic idea is clear. Jumping straight to the insight without context wastes it. Airbnb had a distinctly unique insight that set it apart once the groundwork was laid.

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This, I think, is the most intellectually interesting part of a pitch, but you only get the right to do this if I know what your company does and if I'm impressed with your team. A lot of founders try to skip to this point, and if I don't know what your company does, I can't tell whether your insight's good or not. So when you think about unique insights, I love using Airbnb as an example. Airbnb had one that was very unique.