After you've sold something do you make this #1 mistake?

Hi everyone. I'm Jason S. Bradshaw. This is Talking Points Live. And I'm so grateful that you're spending the time to watch this with me now or on the replay. Just a reminder, every fortnight I have a newsletter called Talking Points with Jason that comes out. You can subscribe on my website, Jason S. Bradshaw.com or on LinkedIn. Now I share hints and tips about how you can break through and have great success in your business, specifically looking at the topics of business growth, customer and employee experience. Of course, I come to you five days a week on this channel, Talking Points Live. And there's my website, jasonairspreadshell.com and a whole range of resources available to help you get to the next level. So I'm wondering if you make this mistake that most businesses do and that's failing to follow up with a customer, post the transaction, post the sale. You see, so many businesses every single day are focused on acquiring a new customer that they simply don't care, forget or don't, just think it's worthwhile in following up with their existing customers. And herein lies the rivers of gold that companies leave on the table every single day. So let's start with a question. Do you know how much it costs you to acquire a customer? Now, depending on what you sell and how great your marketing is, it could be a couple of dollars. It could be thousands of dollars. The number really doesn't matter if it's profitable for you. And there is a very popular belief, and one that I do subscribe to, that says he or she, the business that can spend the most to acquire a new customer wins again. It has to be profitable. But whether it's a dollar or a thousand dollars or somewhere in between or somewhere bigger, that's money that you should only have to spend once to acquire a customer. And if you do it right, once you've acquired that customer, you can have them come back and buy from you time and time again without the cost of acquisition. Immediately, your profit margin is going up. So why wouldn't you do it? Second reason to do it is that the more you build a relationship with your customers, the more they buy from you over time, the more likely they are to recommend you to their friends and family, which again, reduces your cost of acquisition. In almost every industry that I've worked in, business owners have failed to take heed of this. They've failed to follow up with the customer. Now, I'm not saying you send sell someone something on the Monday and on the Wednesday, you're following up asking them by game? No, I'm saying you should ask them are they happy with their purchase? Are they getting the value that they expected from their purchase? Is there anything you can do to help them get that value that they were hoping for out of the purchase? Essentially, what I'm saying is deliver value to your customers, post the sale, and then through delivering that value, you're free to talk about complementary products or adjacencies that will help your customer have even better experience with your goods and services to make their lives easier, to more enrich, to have more joy. Whatever the reason, they might be to buy your products, but you have to start from this place of following up. Post the initial transaction so that you can strengthen the relationship, that you can create a relationship, and that you earn the right to sell to them again. So my challenge to you today is pick up that phone, send an email, do something to connect with at least five customers that have purchased from you in the last week and ask them, are they loving whatever they bought from you? Is there anything you can do to help them love it more, to get more value out of it, to enjoy it more? And start understanding how you can be more integrated and more connected to your customer's journey so that they will want to come back and do business with you again. If there's anything I can do to help you and your business achieve breakthrough success, feel Reach Feel free to reach out on Jason sbradshaw.com or Jason S. Bradshaw on all social channels wishing you a fantastic, successful week ahead.