Jason S BradshawC-Suite Executive | Growth & CX Transformation Leader | Keynote Speaker | #1 Bestselling Author | 40+ Award Wins

Are you delivering value to customers pre and post transaction?

Name: Are you delivering value to customers pre and post transaction?
Uploaded: 2023-08-08T00:04:17+00:00
Duration: 33 s
Channel: Jason S Bradshaw
Description: A short transcript excerpt from Jason S Bradshaw's YouTube video 'Are you delivering value to customers pre and post transaction?' (Aug 8, 2023). The…

8 Aug 2023 · 1 min

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A short transcript excerpt from Jason S Bradshaw's YouTube video 'Are you delivering value to customers pre and post transaction?' (Aug 8, 2023). The speaker contrasts pre-purchase information (website and in-store help) with post-purchase services, using Apple as an example: Apple provides ongoing free resources—workshops and tools—to help customers get more value from their products, reinforcing purchase satisfaction.

Chapters

Before the purchase. There's a whole pile of information available on the website. You can go into an Apple Store and of course they will help you choose the right product for you. But then post the sale. Post the transaction. Apple continues to deliver value by ensuring that you have access to free resources to bring that product to life. Because that product experience is the thing that reinforces whether you made the right choice every day or not. So Apple has free workshops and other tools to help you get more value from the product. Post the transaction.