Jason S BradshawC-Suite Executive | Growth & CX Transformation Leader | Keynote Speaker | #1 Bestselling Author | 40+ Award Wins

Are you trying harder for your customers? #cx

Name: Are you trying harder for your customers? #cx
Uploaded: 2023-08-01T23:23:33+00:00
Duration: 47 s
Channel: Jason S Bradshaw
Description: Avis built a decades-long campaign around being number two, using it to promise better service. The slogan "We Try Harder" tied to specific actions…

1 Aug 2023 · 1 min

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0:47

Avis built a decades-long campaign around being number two, using it to promise better service. The slogan "We Try Harder" tied to specific actions: honoring reservations, offering competitive rates, checking every car's safety and comfort. It shaped how Americans think about service.

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Up until recently. The campaign ran for decades, and it was called Avis We Try Harder. And it was born out of this notion that being number two wasn't good enough. They said they can't afford not to be nice in full page ads in every newspaper in the US to start with. And then globally.
What'S happened to service in America? The dictionary says it's the performance of labor for the benefit of another. But Ava says it in three words. We try harder. Right. It means honoring reservations, giving you their best rates, checking their cars for safety and comfort. You see, Avis believe that you should get good service simply because you, well, you paid for it. Trying harder is still the best way to do business.