Do you customers know, like & trust the experience you deliver?

When it's working, you don't think much of it. But the moment it doesn't work, that network has the worst cell network possible. And you want to find a new solution. Right? So product experience, brand experience. Every time you do a piece of advertising, every time you put a mission statement out there, you're creating an expectation. Now, Southwest Airlines doesn't create an expectation that they've got the first class airline product in the world and that you're going to have a red carpet experience and Rolls Royce will pick you up from and take you to the plane. But they do have an experience that people know, like and trust because they've got their brand experience embedded into their customer experience. Their brand promise translates to their execution.