Jason S Bradshaw explains how to grow profits by building an engaged customer database. Hang out where your customers are, learn how they talk, and give them free value in exchange for their email. Keep the conversation going on your own channels until they trust you enough to buy.
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Maximize conversions, revenue and profits in your business by developing an engaged audience. One of the best things a business can do is have a really large and growing engaged customer database. So with that being said, I'm always asked how do I grow the engagement of the list? How do I increase the number of people that are talking to me about their challenges and problems? Start hanging out where they are, learn how they talk, learn about their challenges and then create content that delivers value that that helps move that customer towards achieving their ultimate goal. Your product should ultimately solve that problem for them, that pain point completely. There'll be steps along the way that you can still deliver value to the customer that entices them to share with you their name and email address. And once you've got that, you can continue the conversation in channels that you own that will ultimately lead to them knowing you and doing business with you. If you found this video helpful, be sure to share it with your network.