Reducing the Pain (for customers & employees)

Hi everyone and welcome to another live edition of Chats with Jason. I'm the host, Jason S. Bradshaw, and as always, it's great that you're taking time to connect with me through this platform. Now, this Friday is another drop of my fortnightly newsletter, Talking Points with Jason, and you can subscribe on my website, Jason sbradshaw.com and and you'll receive the newsletter straight in your inbox every two weeks. Or of course, if it's more convenient for you, feel free to subscribe on LinkedIn. Now, over the past few days and for the ones coming, I'm going to be talking briefly about a trend from the annual my annual Trends report. And this year, the 2024 trends report is focused on those trends that will help you get breakthrough success in your business. Whether you're a leader of a small team, whether you're the business owner. These trends, when absolutely focused on, will make you different to your competitors and it will accelerate your growth. It will allow you to break through and have the success that you've always dreamt of. Now you can get a copy of the report completely free@jason sbradshaw.com trends now today's trend that we're talking about is trend number four or reducing the pain. This is about reducing the friction, being more convenient for your customers and your employees. Each of the trends in their own ways are powered by customer employee experiences. They have a direct impact on customer employee experience. In this example today though, I'll talk from a customer lens and when I say reducing the pain, this is about how can you make it easier for your customers to achieve success. I'm not talking about just making the decision to buy from you or the purchase experience. I'm talking about the end to end integrated experience with your business and your products and services. So is there a particular pain point or worry point in the buying journey that causes your customers untold stress friction? Is there a way you can remove it or reduce it? Is there pain that's caused by the way your customers buy on your website? You know Amazon patented one click buying and you can license it these days. But the reason they did that is there's multiple reasons they did that. There's some commercial ones, of course, but from a customer point of view, they knew that if a customer just had to click one button to buy the product, it would be a less friction. It would be frictionless and therefore more likely to lead to the customer taking that action of purchase. Do you have something in your business where red tape and bureaucracy is just slowing down customers decisions to buy or perhaps turning them off buying from your business after your customer gets the product, Are there things built into the way your product operates that adds friction? How can you reduce the pain? It's these critical elements that when you reduce or if you can remove the pain completely, will set you apart from your competitors. Now, in some instances, you won't be able to reduce the pain to zero, but you should surely be able to reduce it somewhat. And just being 1% better consistently than your competitors, being 1% less painful than your competitors is a competitive advantage. It creates a distinction in the marketplace and gives your customers a reason to say yes to doing business with you as opposed to doing business with a competitor. So my question to you is, what pain does your customers, does your employees experience that you're going to kill? What pain are you going to kill, remove, reduce over the next 30 days, I'd love to hear what you're focused on at the moment. So whether you're watching live or in the replay, please drop a comment below or drop me a note and share with me what you're working on to make it easier for your customers to enjoy your products and services, easier for them to have success by doing business with you. Until next we talk, I wish you great success.