Jason S BradshawC-Suite Executive | Growth & CX Transformation Leader | Keynote Speaker | #1 Bestselling Author | 40+ Award Wins

The key to business growth is a culture of action.

Name: The key to business growth is a culture of action.
Uploaded: 2023-08-09T00:04:34+00:00
Duration: 58 s
Channel: Jason S Bradshaw
Description: This is a short transcript excerpt from a YouTube discussion (uploaded by Jason S Bradshaw, Aug 9, 2023) arguing that among five covered concepts the…

9 Aug 2023 · 1 min

Watch on YouTube

0:58

This is a short transcript excerpt from a YouTube discussion (uploaded by Jason S Bradshaw, Aug 9, 2023) arguing that among five covered concepts the highest-impact focus is creating a "culture of action." The speaker explains this narrows the experience gap by aligning the organization toward producing lifetime customers and advocates, encouraging referrals and repeat purchase reinforcement for frequently bought products.

Chapters

If one of our attendees had to focus on one of the five concepts or paradigms that we covered, which one would it be?
Look, it's always a difficult question. Which one? If you had to out of those five, because they all deliver so much in different ways. But it would be creating a culture of action, because you need to start narrowing the experience gap. You need to have everyone in the organization going in the same direction, and that direction being one that creates lifetime customers, lifetime advocates. You know, you're not going to sell a customer a new house every 12 months in most instances, but you do want that customer to recommend you to their friends and family every opportunity that they have. And if you do have a product that people buy more often, you want to continually reinforce that you're the product to choose.