Jason S BradshawC-Suite Executive | Growth & CX Transformation Leader | Keynote Speaker | #1 Bestselling Author | 40+ Award Wins

The Power of Conversations: How to Generate Qualified Leads

Name: The Power of Conversations: How to Generate Qualified Leads
Uploaded: 2023-05-21T22:04:10+00:00
Duration: 53 s
Channel: Jason S Bradshaw
Description: Short talk advising businesses to join conversations where customers already are (e.g., Facebook) to learn real pain points, convert those insights into…

21 May 2023 · 1 min

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0:53

Short talk advising businesses to join conversations where customers already are (e.g., Facebook) to learn real pain points, convert those insights into useful content, and generate qualified leads through relationship-building conversations that precede sales.

Chapters

I was speaking with a customer the other day and they shared with me that Facebook doesn't really work for them and I simply said to them you don't need to be on Facebook to create an engaged community. You need to be on Facebook to hang out where your customers are hanging out where they're having conversations about the things in their day that they wish would disappear. You see when you hang out where your customers are and join those conversations you get a deep understanding to the pain points that you can solve. I would suggest that you take that knowledge by being part of those conversations and turn it into a piece of value, piece of content that people will be looking for, searching for online that can ultimately lead them to you and to start the relationship. You see before every sale there is a conversation. That conversation will then lead to a sale and a long term relationship. Save this video to refer back to the next time you're challenged by your lead generation strategy.