Jason S Bradshaw walks through three questions before buying business technology: does it make work easier for your team, improve customer convenience, and support your long-term strategy. Pick the wrong tool and you've wasted money on something nobody will use.
Chapters
Every day. As an entrepreneur you get another choice of what technology platform to use and it's clear that technology is helpful in business. When choosing technology I always say to my clients, does it answer these three questions? So the first question of course is is it going to make it easier for you and your team members to achieve what you need to achieve? 2 will it help you serve your customers in a more convenient way for them? And three, is it part of the long term strategy for building a relationship with your customers? If you get a guess across each of those then I'm sure that the technology that you're looking at will help your business grow. But remember the number one rule with technology, if it doesn't make it easier for whoever's using it to achieve success, then it's not the right technology for you. Be sure to share this video with someone that needs to embrace technology in their business.