Short video/podcast by Jason S. Bradshaw presenting Trend #3 from his 2024 Business Breakthrough Success Trends Report: businesses should deliver ongoing value before, during, and after a sale to build durable customer relationships. Uses automotive and building/home-construction examples to illustrate practical post‑sale communications (tips, servicing reminders, usage guides) and ends with calls-to-action to download the report and apply for coaching.
Chapters
Good morning and welcome to Talking Points Live with me. Jason S. Bradshaw it's so great that you're taking the time out of your day to listen to these bite sized pieces of information that are designed to help you and your business have breakthrough success. Every day, Monday to Friday, I'll come live to you with an insight, a learning something that I've experienced that I think you could benefit from. Whether you're a leader of a team, the CEO of a big business, there'll be something in each of these live sessions for you. Of course, you can also subscribe the Talking Points newsletter, which comes out fortnightly. The next edition is coming out this Friday and you can subscribe at Jason S. Bradshaw.com where each fortnight you'll get that newsletter right in your inbox. Or if it's more convenient, you can subscribe on LinkedIn. Now. Today I'm talking about trend number three from my annual trends report. The 2024 business breakthrough success Trends Report can be downloaded from Jason sbretrot.com trends it's completely free when you sign up to the newsletter. And don't worry, you can always unsubscribe after you get the report if you really want to. So Jason S. Bradshaw.com trends to get a copy of the report completely free. Now the Today's trend is trend number three value beyond the transaction those businesses in 2024 that are going to break through and achieve more will be considering that it is not just about the sale, it's not just about the interaction, but rather creating a relationship with the customer that endures before and through and after the transaction. The sale is the first interaction, but shouldn't be the last one. And when I say it's the first interaction, first commercial interaction, because before that you should be building a relationship, should be delivering value that leads the person to make a decision to buy. So what do I mean about value beyond the transaction? Well, let's take a Buying a car. If this is your first car that you've bought in seven or 10 years, it is absolutely guaranteed that there will be features and ways of operating that car that are completely foreign to you, the new owner as the car dealership and the car brand, the manufacturer. The ideal situation is that post that transaction of that sale you will have a series of communications that will last for years to help the customer get value from their purchase to make their use of your product enjoyable, valuable and one that creates a reason for them to keep you top of mind. So it could be simple tips around how to program the stereo. It could be simple tips around how to reduce your fuel usage or maximize the safety of the vehicle. How to use all the safety safety areas. It could be about creating an easy way to get the vehicle serviced, the value of getting it serviced. It could just be simply reminder about servicing. It could be about how to go on a great adventure in your new car. Could be how to fit the baby seat. No. If someone's just bought an SUV and they've indicated that, you know, perhaps they've got a child, then talk to them about how to fit a baby seat. My point is that you have to deliver value beyond the transaction because when you do, you create a relationship that is stronger. A bond, that of replicity, where the individual will value how you're helping and enriching their experience and they'll reward that with continued loyalty and recommendations of the product. Now I've used a motor vehicle example because I used to work in the motor vehicle industry. But you could use it in the building industry or the carpet cleaning industry. In almost any industry you could find a way to deliver value beyond the transaction through delivering that value, creating a community, creating a relationship, continuing to build that bond between you and the customer. As many of you know, I've just recently bought a new house and the builder could create value beyond the transaction of delivering the house. They could create value by sharing with me hints and tips around the maintenance that I should be doing on the building at the 12 month mark, or how to maintain the quality of the finishes, or tips to to keep the black tapware looking clean. My point is that every company that tries, well, not and does deliver value beyond the transaction will be creating a relationship that leads to loyalty, leads to recommendation and that is what will help you achieve in your business breakthrough success in 2024. So ask yourself this question. What is it that you could do post the transaction or even before it if you can, to deliver value to your customer, to help your customer get more value, to get deeper connection with your products and services, to give them a reason to talk about you and your products and services. If you can deliver that value, you will generate repeat and referral business and your business will achieve breakthrough success in 2024. As always, I'm here to help and if there is anything I can do for you then please feel free to reach out. Or if you'd like to join my strictly limited coaching program, join. An application to join is available at businessbreakthroughcoaching.net and it gives us an opportunity to make sure that we're a fit for each other and that I can truly help you and your business succeed in 2024. I'm Jason S. Breadshaw. It has been a pleasure sharing with you today, and I look forward to helping you in the near future.
