Jason S. Bradshaw explains why businesses need to meet customers on their preferred channels, whether phone, email, or social media. Pick the right 2-3 channels for your audience instead of spreading thin everywhere. One client lost customers because they had no phone line for people needing immediate help.
Questions this video answers
15 trends
jasonsbradshaw.com/trends (as stated in the talk)
12 weeks
50 clients at any one time
Under three minutes
Chapters
Well, hello. Welcome to a live edition of Talking Points with Jason. I'm Jason S. Bradshaw, of course, and I'm delighted that you're taking the time to catch up with me today, even either live or on the replay. Now today we're going to be talking about trend number seven, the right channel or the right channels from the 2024 business breakthrough success Trends Report. Now you can get your copy of the report@jason sbradshaw.com trends it's completely free, of course, for you to download and it is packed with 15 trends that will help you and your business achieve that breakthrough success that I've been talking about. Now, not every business will need to work on all 15. In fact, I recommend in the report that you choose two to three areas that have the biggest opportunities for for you and your business in your industry that will help you achieve breakthrough success by being intentional about just two to three areas and absolutely nailing them consistently throughout the year, you will stand out from the crowd and you will be able to achieve in your business, in your team, that breakthrough success that I know that you and I both desire. So once again, you can get a copy of the full report at Jason S. Bradshaw.com trends now. Now the trend today that we're talking about, as I said, the right channel, right channels. And it is annoying in some respects, if I'm honest, that in 2024 we still have to have this conversation. But unfortunately, many businesses are still deciding to polarize their customers, make it difficult for their customers and perhaps even turn off customers by not being accessible to them. Now what I mean by this is last year, for example, I consulted with a business that had no way for a customer to call them to place an order or to get support. They did have an email channel, they did have a social media channel. But then in social media it was not necessarily everywhere where they wanted. And unfortunately, this particular business was selling products where at times customers needed immediate assistance, not delayed assistance. And they had a wide range of customers from 18 year olds through to 70, 80 year olds. Now my point with that business was that you're just not there where your customers are hanging out. You're not where your customers want to have conversations with you. And so they made some changes to that to become more accessible for their customers. My belief is very simple. It's about being on the right channel or channels to meet your audience. Now that does not mean you have to be on every channel. And by channel I mean things like telephone, email, even fax, potentially Twitter, Instagram or the different social media networks, web chat. You understand right how a customer can engage with you. So I don't believe that you should be in every channel or on every channel. The trend specifically is called the right channel. Be on the right channels for your customers. So what does that mean? Well, it means that you hang out where your customers hang out. You operate the way that your customers operate in in the communication sense, that is. So if you know that your customers hang out on Facebook, then you make Facebook one of the ways that customers can engage with you. If you know that your customers have a preference for telephone conversations, well then you create that ability for customers. If you know your customers have a preference for learning information on Instagram but or being inspired on Instagram but they want their customer service to go through email, then you are in both locations. It starts by understanding where your ideal customer hangs out and how they prefer to learn, explore and do business with your organization. You then choose the right channels that match those requirements for the majority of your customers and you go all in making sure that it is easy and seamless for your customers to connect with you on any of those channels. And when I say seamless, a conversation that starts on without the customer needing to repeat their problem. A customer should also equally be able to start a conversation on the telephone and then move it to email or to another platform if that is the next best logical step for you and the customer. It should be seamless. So right channel, right channels hanging out, being accessible where your ideal customers are and being seamless across each of the platforms. That is trend number seven. The right channel or channels depending on your business. As always, I am here to help you and one of the ways that I can help you is through our Business Breakthrough Coaching program. It's a 12 week accelerator program designed to help accelerate the growth of your business. Now it is strictly limited. I only ever have 50 clients in this program at any one time because it is a bespoke service designed around our growth acceleration framework. It's one on one time with me and to make sure that we're a good fit and that I am confident that I can help you accelerate your growth. There is an application process. It's completely free. It's hassle free as well. You can complete the application in under three minutes. It's at business breakthrough coaching.net fill out that application form and then I or one of the team will reach out to you for a quick call to get you started on your breakthrough acceleration journey. Growth Acceleration Journey Assuming that we are a good fit for each other. So that's business breakthrough coaching.net and I certainly look forward to receiving your application. Until the next time that we talk, though, I wish you a successful time. Take care.
