Why Less is More in Membership Models

So the more content I give, the more value I create. And that's just not true in a membership. Like, the number one reason that people cancel is overwhelmed. So that's a good thing for us because that means we do not need to create anywhere near as much as we think. And when we do that, we prevent the overwhelm, which means more people implement, they get better results, and that leads to higher retention. Those are a couple of things that often prevent people from moving forward. Is one, they over complicate it. Number two is that they provide too much and overwhelm their members inside the membership.

I definitely think that it's easy for us to over complicate things, which slow us down. No matter what we're doing in business, if we can simplify it, we can move forward faster. One of the other aspects of the book that I absolutely love is even if you're not looking to launch a membership, there's some real golden nuggets in terms of just how to grow a more successful business. And one of those areas is where you're talking about the importance of onboarding a customer. Why is onboarding a customer so important? Don't you just send them the receipt and the login and go from there?