Why You Should Stop Focusing on Return on Ad Spend
16 Apr 2023 · 1 min

0:58
Jason S. Bradshaw argues that obsessing over return on ad spend misses the point. Instead, find where your customers already are, listen to their language, identify their pains, and craft messaging that addresses those needs. Better conversion and ROAS follow as a byproduct.
Questions this video answers
Jason S Bradshaw.
April 16, 2023.
Visit the speaker's website to learn more about improving ROAS.










