437 6 Ways Accounting Firms Can Use ChatGPT Image Generation

Gang, we got a fun one today. If you scroll anything connected to the Internet in the last week you've seen how ChatGPT's new image generation skills have kind of taken the world by storm. It's like spooky from like a what does this do for graphics designers sort of perspective. We're going to talk a bit about that because there's some tie ins to accounting, believe it or not, but it's like a new skill that you just got overnight. A skill that we haven't had in the past. And while accountants don't normally lean into like imagery stuff, that's not really what we do. Right. Today I'm going to show you some actually pretty cool ways that we can use this to improve the things we already do and do a couple things we weren't able to do before. By the end of this episode. I think you're going to be pretty juiced on this one. Let's do it. Okay. If you haven't seen this somehow in Chat GPT, if you're on any paid chat GPT plan right now, you can go in and generate images from scratch. Just say create an image of XYZ or there's a little like pop up where you can select an image generation thing to force it to make an image, but you can make images from scratch. Or arguably more interestingly, you can give it an image image and then have it make changes to that image or give it multiple images and somehow like mash them up. However you describe. And what this is doing, that's really novel because AI image generation has, has already gotten really, really good. And you can make very cinematic, impressive looking things with tools like Mid Journey. But as a cat, accountants we don't like, that's not a domain we really get into. Right. What's particularly interesting about this Chat GPT implementation is it's so easy and so coherent. That is I can give it a whole ton of instructions and it follows them all really, really well. And it literally overnight changed the right or best way to do a whole bunch of different things. At the end of the day, it's still not a graphics designer. And we're going to circle back to this because this is an important discussion too. It's not a graphics designer, at least not a really, really good one, but it just became a better graphics designer than you are in all likelihood. And that's what makes this interesting. But okay, let's run through six specific use cases, how I think you can use this in your firm. Number one, very simple visualization so like flowcharts or simple infographics. If you scroll LinkedIn at all and you look at what the mega LinkedIn influencers are doing, the current LinkedIn meta is these super dense infographics that are like useful things that you can swipe a roundup of some sort of information. But like for the top LinkedIn accounts right now, almost every single post is one of these graphics with some sort of explainer. And if you're like going all in and looking to do the LinkedIn thing, really useful swipeable images are super in right now. The more dense the better. And Chat GPT right now, it can do an okay version of this. Like it can make things that look like all the other stuff that you see on LinkedIn. In fact, if you see somebody else's that you like. And this is kind of the, the weird thing with AI is is this is like wrong or okay or not. If you see a, an example graphic like this that you like on chat GPT, sorry, not on chat GPT. On LinkedIn you can pull that example in and say in a similar visual style or change this color to that color or like identify any changes you want to make. Do XYZ and have this many sections and you'll be like pretty impressed with the result. What it won't do well still is like huge, big long things of very dense text is, is still the hardest thing for it. But you'll be surprised actually how far it can get. Much, much better than any other image generators that we've had. But if you're going to have like 500 words dense on a page, it still won't do that. So where is this useful? Well, for more simple infographics, it's great for simple diagrams or flowcharts or something that you just want to whip together in like 90 seconds. It's very capable of that. Like if I'm trying to explain something to a client or I'm doing a blog post or and talking about the interaction of two different things actually does that like pretty darn well. And you can even give it say your brand colors or your logo and say put this in there as well. But the other place where this is useful is, is if you have any sort of design skills yourself or can hustle canva a little bit. This can give you a really good first draft to then go modify or add text to or change the text on something like that. And if you're like most of us and you have zero design skills, this is actually a really helpful way to Make a designer more productive for you to pull them in and give them greater instruction and greater clarity on what it is that you want done. Because you can now use this tool to create kind of a version one, and then they can create the higher fidelity, like, final version. Because oftentimes getting somebody to do some sort of creative work for you, where that all falls apart is when you can't clearly communicate your vision. If you have one, you can't clearly communicate that to them in a way that they can then recreate. Or you don't have a creative vision at all. And using a tool like this, you can try making, like, 20 different versions of it and see, like, okay, I actually think I like this and that, and then give that to the designer, and they've now got much better information to execute on. So that's idea number one is simple visualizations. Idea number two is to use it to combine two things that you already have. Let's say you have a picture of your building and you wish you were standing in front of it and smiling. That's the thing that, like, a Photoshop person could do, somewhat realistically, depending on how good they were, like, composite you into that shot. But then, like, the coloring and the lighting has to be just right to be believable. This is something CHAT GBD can do pretty darn well. I will tell you, anything that you do that involves yourself, you will be hypercritical of it because we've spent so much time looking at ourselves. But interestingly, if you try the exact same thing with someone else that you know, like a colleague or a friend or something like that, like, if you go through this exercise and. And you say composite yourself into this image of your building, like you got a picture of your building, or, I don't know, any picture that you've got, add yourself to it. When ChatGPT gives you a result, you'll probably be like, I don't know that that really looks like me, but then try it with somebody else that you know. And I will bet that that result will look more convincing to you than the image of yourself. And that's because we're way more critical of anything trying to look like us than anybody else. And why this matters is that nobody else in the world is that critical. It so, like, good enough for you looks very different than good enough for somebody else. And if I'm putting this stuff out into the world, what matters more is probably good enough for somebody else, because nobody's going to give a crap otherwise. So putting, like, actual subjects or, or a subject into a scene that isn't there already. Putting your logo onto an image that you already have, that's something that's pretty easy with a Canva or a Photoshop or something like that. But that requires you having an account, you like, firing it up and remembering how to do it. ChatGPT is literally as simple as take this image and then here's this other image of my logo, put it in there in the bottom left corner or in the middle and blur the background or something like that. Honestly, people are not going to use Canva for that anymore when it takes 60 seconds to go out and do it in ChatGPT and like, you may kind of recoil to that a little bit. And this, this part of me that honestly does as well, because that seems bizarre and you're like, well, there's a lot of things, it's not going to be quite as perfect. Well, like the ChatGPT image generation is just going to keep getting better. And I think part of why we recoil to that it was as we're like, well, that's not what Chat GPT is really like. You mean to tell me I'm supposed to start doing like, graphic design and ChatGPT, it's a chat app. And that's kind of a hard thing about explaining ChatGPT to people right now is it's actually a whole bunch of apps built into one. And Meta has actually had a pretty good version of this in the past. It's not quite to the level of Chat GPT, but for example, in Instagram you can, you can DM this like Meta AI and upload an image and say, like, put a top hat on this picture of the person and it does it really well. And like, as soon as that does it well enough, you're not going to go to like the prosumer tool that will do a version of that for you. You're just going to do it in ChatGPT because that's where you're already hanging out. Today's episode is sponsored in part by Team up, the folks that help you hire people directly in the Philippines to work for your accounting firm. Team ups put together a killer guide, actually a 2025 salary guide for hiring accountants in the Philippines that you can swipe for free down in the show notes. One thing they called out in this guide that I wanted to cover today, what it means to direct hire. Because a lot of offshore groups, you're actually hiring the company and they have an office and they have kind of this resource pool of people that are getting work done. Team up their approach, you hire those people directly. So Team up pays recruiters on the ground in the Philippines to find those people to come and work for you, which means they're just another member of the team. If you run a distributed team, they are no different than the folks that you got across town. Now, there's sometimes, like, disclosure rules, stuff like that that you got to navigate, but in terms of, like, building a workplace environment, they're just part of the squad. It means there's no, like, middleman that can complicate that relationship or anything like that. It means that the culture and the relationship that you have with them, it is not entangled in any other stuff that's going on, you know, in their office or, you know, the aspects of their work experience that you don't have control over. Like, it's just you hiring a person to do work. Simple as that. The salary guide. Super good. Grab that down in the show notes. And thanks to TeamUp for sponsoring this episode, gang. Today's episode is sponsored in part by the fine folks at Carbon. Every year, Carbon does a report about AI and its impact on the accounting industry. They survey a whole bunch of accounting firms. You may have heard. We actually did a whole episode of the podcast about it. It's a really, really good report. Bunch of interesting insights from real accounting firms to see how they're using it, what's working, what's not working, and kind of get the commentary on either ends of the stuff spectrum. A lot of really interesting trends that developed just in 2025. A whole lot less fear in 25 than there was in 24. People seeing it more as an opportunity. Still a very big divide in the excitement of leadership versus staff level, folks. That means we as leaders need to be doing a better job communicating and normalizing AI as a part of work so that it's not this amorphous, spooky thing that folks kind of are unsure of. Lots of exciting stuff happening there. I'll link access to that AI report down in the show notes. Totally worth checking out. I think you like it. On the subject of combining two things, one other thought is like pop culture stuff, stuff that's going on, putting yourself into that scene. And this is, this is mainly like if you're doing content, what are some big pop culture moments we've had? Take a Super bowl ad. So that Mountain Dew seal seal ad where it's like a seal but with the person seals face. Put another version of that next to it with your face. Like anytime these pop culture things come up and I am 100% guilty of stooping to this level. An image that will make somebody kind of stop and chuckle will massively amplify the engagement that you can get on a post, as evidenced by the, you know, LinkedIn posts that I'll make where I'll have like a slightly muscular, AI generated version of myself in the image. 75% of the comments are about the image, not about the post. I don't feel good about it. I don't feels like using technology for evil. But you know what it did do is it got that post a whole lot more engagement. And they're obviously like, I'm kind of joking. There's, there's like cool ways of doing that and, and uncool ways of doing that, but like putting you or something else into the context of kind of a pop culture moment. I think that's an interesting idea. Idea number three, to make small changes to an image that you already have. So you've got an image from the ski trip last holiday. There you are, there the kids are. But him, things didn't work out with him. You're not seeing him anymore, right? Get him right out of there. What's a better example of that? The company. Oh, this one's kind of savage. Let's say you had a. You do like an annual off site and you had a picture of the whole, the whole squad, maybe got eight people on your team and one of them is no longer with us. Not, whoa, not like that. Like you had to let him go. You could. I know this may be a terrible. This may actually be wrong. You could put that image in Chat GPT and say, tina, she's gone, so get rid of her. Likewise. Maybe you just hired Jim. Let's add Jim in there. These are bad examples. You know what I mean? If you need to make a change or a fix to something you already have, maybe there's a shopping cart in the background or you want the sky to be blue and not have clouds or something like that. That's kind of the wild thing here is it's like semantic photo editing. Like you just tell it what you want and it will do a version of it again. It's not perfect. It's not as high fidelity. High fidelity as like a professional can do for you. But as we're finding kind of with many things, Chat GPT, take, I don't know, take tax research. The level of tax research that a normal person can do if they know how to use ChatGPT the right way. And I'm talking about a non tax professional that like they're able to do way better tax research than they could have before. While still the very best tax research is a tax pro with the same tools or better, even better tools, like professional tools in their hands, but the non tax pro, like they're now able to do more than ever before. Similarly, you're not a graphics designer, but your graphics design skill just got a big old upgrade. If you are a graphics designer, your ability to prototype and mock up ideas and put them in front of your customers, that just got way better too. So like this is a tool for everybody. Idea number four to change the like size or aspect ratio of an image. Oftentimes, oh, this kills me. Somebody takes your picture, you got a lineup of people and that person stands there. Bless their heart for being willing to take the picture. But then they take a portrait picture of a like horizontal lineup of people. Take a landscape picture. You numpty. Stop taking portrait pictures. Very common problem now you want it one way or the other or you got a square picture and you want it to be portrait or landscape. Chuck the original picture into ChatGPT and say make this landscape, make this portrait. The more technical vernacular is like giving it an aspect ratio. So aspect ratio 16 by 9, that is 16 colon 9. Most of the, you know, the videos that we watch and stuff like that are in this 16 by 9 aspect ratio. That is a very common problem when you're fussing with images and just to be able to chuck an image into chat GPT and it create a, a believable version of like what an extension of that reality could have been. It's pretty cool. Like it'll work well for like landscapes and like a room and stuff like that. If you have a person that's on the edge of the image, then you're asking it to like create the rest of the person, which it'll try, but it may not be quite as good. Idea number five is to communicate something with an image that you would have otherwise communicated with text. And this is almost like, almost like responding with a gif instead of responding with actually saying something. But now you can do it with an image. So your mom is super into Chris Hemsworth, but she also likes what's the movie, the Princess Bride. Your mom tells you to come down for supper, you go to ChatGPT, you say create me an image of Chris Hemsworth with a, with a speech bubble saying as you wish, reaching up and like getting a jug down in the Style of Wesley from Princess Bride. Or actually there's an even better way of doing this. Find that clip on YouTube. Meanwhile, mom's like, get your dinner's getting cold. Go out to YouTube, find that clip from a Princess bride, take a screenshot of it, give that to chat GPT and say, put Chris Hemsworth in this scene as like the guy getting down the jug and add a speech bubble that says as you wish. Somebody is into both of those things and just got really excited. But you get the idea. Communicate something with an image that you would have otherwise communicated just with text. And then number six, Number I kind of already covered number six. But we're going to go a little deeper on it. It is just to juice up any type of content because we actually have the hard data for this on the Twitter algorithm. Twitter posts get a 2x boost in the likelihood that they will be put in somebody's feed. Like just by adding an image. It just, it makes it more likely for your post to show up in people's feeds. I suspect LinkedIn and other platforms work the same way because actually if you think about what you see in the feed, it is a lot of imagery, but there's a whole bunch of examples of this. So if you're going to make a blog post, like use it to generate a banner image. Let's say you're running a webinar and you need some sort of like on brand sort of imagery for the landing page or for your website. Like this can generate what is essentially royalty free stock photography for you to use. You can even make it look like it's in your actual office setting. Like take a picture of your office and have it add people to it. But let's talk about like the social media opportunities here. We already talked about pop culture stuff, so putting yourself into a Super bowl ad, but you know, as, as you're writing about something technical or something for beekeepers or something like that. Like you can imagine a scene where what you're describing is happening. And so like show that. There's a version where you just show like something that looks like this actually happening. And you can do it in a, in a realistic style. You can do it in like an anime style, which is what you're seeing a lot online right now. The Studio Ghibli stuff you can do in the style of the Simpsons or of south park or claymation. Oh, that may be my favorite one I saw which is like old Rudolph the Red Nosed Reindeer claymation style or Wallace and Gromit. Oh, don't get me started on Wallace and Gromit. Anyways, create it. Create a visual showing the thing that you're talking about or like an infographic like we talked about before. And this is like an instant way to give a big old boost to the likelihood that anybody's going to care about your content. And I say this, get ready for everyone and their moms to be doing this. But right now it's an opportunity. So I'm literally going to scroll down my LinkedIn feed right now and give you a few ideas of posts that don't have imagery that would have been made better with images and sort of my ideation process for how I get to that image. Here's an accounting firm that's been made named Best accounting firm in Chapel Hill by Chapel Hill magazine. What's a funny trophy we could make for that? So some sort of trophy. On the little placard it says Best Accounting Firm. And then you got to think of something funny to put at the top. Don't go to the calculator or the abacus. That's kind of boring. Maybe like a, like the nerd emoji with glasses but wearing a visor. There you go. Easy as that. Here's a post from Logan. The hardest shift from moving to a scheduled system for preparing tax returns is not feeling like I must prepare all the returns by 4:15. 331 is the last date for scheduled tax returns after 415, so we have two solid weeks of wrapping, wrapping up lingering returns. My mind goes to like more of an infographic sort of thing here and ChatGPT can actually be really helpful for, for helping you think through how to structure an infographic. So I would literally take this post, I would put it in Chat GPT and I would say give me a few ideas for how to visually represent this concept that I'm show and kind of an infographic or, or maybe like before and after comparison or something like that. And ChatGPT will give you something very close or, or I mean you can swipe its response directly as a prompt to then go and generate that image. This guy just started a new job as a senior manager. Oh, senior manager of tax. And because he didn't upload an image it did like a little default LinkedIn starting a new position image. What's a, what's a more fun over the top version of this like putting, using your avatar picture and say put me at ribbon cutting ceremony or put me behind a humongous wooden desk with the name placard that Says senior tax manager with like the company's logo on the wall in the background or something like that. You can tell the people that use ChatGPT because they're already going absolutely ham with this on LinkedIn. Byron Patrick, he's got like a lady who's like, looks like she should be riding a horse, but she's riding a humongous corgi. See, the cat's already out of the bag, people. Today's episode is sponsored in part by CL Accountant Staffing. They will help you find super talented accountants in the Philippines. But they're not just going to drop off after off the map after that. They will help you with a lot of the logistical issues that come with hiring folks in a whole other country. How do I get them a computer? Like very basic it, things like that. What happens if, if they wake up one day and their computer doesn't work? How do they get a replacement? How about power outages? I was talking with the cloud account staff folks the other day. They're like, they actually will help the folks that they pull into firms like get have like backup generators, like whatever they need to have a redundant power supply. Redundant. Redundant. That's not the right word. You know what I mean? Cloud account staffing, what they do goes well beyond just finding smart people to come and work for your firm because the reality is there's kind of other logistics that come with that, some easier to solve than others. And I need help, I do. And cloud account staffing wants to make that as easy as possible, possible for you to learn more about that, what they can do for you. Check out the link down in the show notes. This episode is sponsored in part by Makers Hub Gang. It has never been more important than it is today to ensure that you have hitched your accounting firm wagon to the tech partners that are going to take your hand and lead you into the AI era. I don't care if you think AI is going to going to be the end of everything or the start of something better. AI is already here, it's already happening. And Maker's Hub is at like the bleeding edge of what AI can enable for the accounts payable process. I know. Wow, sexy. Listen, just be happy that they're doing it so you don't have to. They're using AI vision models and LLMs to push, you know, automated extraction from bills and kind of the subsequent logic further than we've ever been able to do before with just pure OCR technology. And honestly, the bigger thing is when you have somebody that knows their stuff like that and makers have come around really just in the last couple of years. So really in the age of generation of AI, I have a high degree of confidence that whatever is around the corner when it comes to AI, they are in the driver's seat to lean into that stuff in a way that oftentimes the incumbents are not makers up. You're also going to see them out at a whole bunch of accounting conferences this year. So they are having conversations with accountants. They understand the problem of the firm, how you run a scalable bill pay service. So if that's something that your firm does or if you got clients with gnarly bill pay issues, Maker's Hub do it. It's the platform of choice. Learn more about it down in the show. Notes let's do one more example of how you could juice up a post. All right, an example of how an accounting firm is getting additional leads by including how to or How I in their posts. There's another situation where you could take the whole post to ChatGPT and say give me some ideas for how to visualize this. But this seems like it's asking for kind of a before and after image. So on one side of the image you have the state of things before, on the other side of the image you have the state of things after. Once you're using How I or how to, it's a pure text post and like some visual representation of this concept or like a little flowchart or something like that like will 100% boost the post. Lots of good ideas there. I actually we're having a little challenge in my accountant community. So I run a community for a small accounting firm. Owners small being 10 million and under, got about 500 firms in there and the challenge was show me like the most creative and outside the box way that you can think of using this in the context of delivering a service in your accounting firm. And this honestly if, if you got your team set up on Chat GPT as they should be, this would be a fun challenge to put out to to your firm and say hey whoever, whoever has the best idea, we'll give them a, you know, 50 golden crowd gift card or whatever makes sense for you because there's fun ways to do this that will delight clients. But there's also like useful ways where like this could actually become part of your processes or these images that you generate can enhance a process. Like if you're sending these explainers to clients like can we make them more clear with visualizations? Or something like that put the, put this out to your team. Like, I think you'll be surprised at what they can come up with. All right, a couple other thoughts on like, what does this mean for graphics designers? Because anytime you talk AI, the conversation always very quickly goes to like, job displacement. I think you already know how I feel about like, no, it's, it's not the real deal. It's not as good as a real graphic designer. But you and I, who are not graphics designers, our skills just got a big upgrade overnight, right? That's pretty cool. And also, and this is just as important, the graphics designer, they just got a new tool in their tool belt as well where they can prototype things quicker to like validate that with clients or even ask the client and say, I, I know you're really struggling to like help visualize this for me, go to this tool and just start testing stuff and kind of give me a direction. This is where a lot of the image generation and AI video stuff right now is really helpful for Hollywood productions is in what's called pre vis or pre visualization. Oftentimes they will make these really lo fi versions of here's. You know, we want this person to run over here through the forest and jump over this log and kind of peek up over and they will do these really low quality, quick and dirty versions to get the whole team aligned on like figuring out what the lighting setup and the camera shots and all these things need to be to bring that to life. This is, this is really good as a prototyping tool, but how I think this impacts accountants and the notion of like, well, what if ChatGPT started doing an accountant's job? It's very interesting to think about the fact that when ChatGPT came out in November 2022, it was a text generation platform. And at that point in time, the people who were maybe shaking in their boots were probably the copywriters more than anybody else. But at that point in time, graphics designers, if somebody said, oh, chat GPT is going to replace us to a bunch of graphics designers, they'd be like, can you run that by me again? I'm not quite tracking you there. And there's this, this interesting timeline where language models, they don't just get better and, and like exist as their own sort of new type of tool that just kind of lives in a solo and doesn't disrupt any other tools. And did I say in a solo, like, like, they're not this siloed different type of tech that doesn't impact anything else. There's a world where they get so good that they become the other things. And that just happened with graphic design. And it will continue happening to graphic design because this stuff will keep getting way, way better. And so the wedge of like, what are the remaining use cases where you need a professional to do this, that will continue to shrink as we can. Like just tell these things to do more powerful things. Now what remains, like, there's still a whole lot of things like taste and can you actually even make something that looks cool if you were given all the tools in the world? Right? So there are still things that remain. But the reality is if your job as a graphics designer was 80% doing the work, now your job is 10% doing the work and 90% deciding what work is with worth doing and what's cool. Like becomes more a question of who's got the best taste than who can actually execute on that idea. And if we look at an example that is just as core to accounting as it gets, the general ledger, we have all been saying for a really long time, wouldn't it be nice if we had like a new, more modernized general ledger platform like the QuickBooks the Zero. They've been around for a long time. What is the AI enabled version of this look like? And so now I've got kind of a growing crop of new general ledger platforms like Campfire and Puzzle and a number of others digits who are like, yeah, we built that app that they had, but now it's got AI throughout it. And, and maybe that's what wins out down the road is a traditional platform with AI embedded into it. But there's also a timeline where AI it just is the platform where literally I come to my chat GPT and I have a conversation that is my accounting file and I upload the bank statement and I say, tell me anything here that you're not able to classify yourself. And it says, can you clarify this Office Depot transaction? This and that, have a little conversation with it, Boom, it's done. Think about that. Like, does that feel likely? There's a whole bunch of holes you can shoot in that, right? Like, oh, what about this? What about file attachments? What about all of these different things? So let's just start with the most basic version of this because that's where it always begins. And, and the trap here can be to think about the most complex scenario imaginable and say it can never do that. Well, never starts at the most complex thing. So let's think about the most simple thing. Let's think about A rental property that has six transactions a month and every year they come to you to do their tax reporting and they give you a whole pile of bank statements or they got this janky spreadsheet and you're like, I really don't want to do this during busy season. That is 72 transactions a year. What if the large language model could do that accounting for you, where you come up, you give it the bank statements and you say, give me, give me any questions? Here's the categories that all the transactions need to be classified into. Let me know if you have any questions about how to classify those things in that situation. A very simple use case like that, you can see how that could be possible very soon. Or I could make a pretty strong argument it already is. If you really know how to get the most out of chat GPT and the right models to use and this and that, I would argue that's a thing that ChatGPT and the right hands can probably already do today. So where does it go from here? It's not going to get any worse. We're in this unbelievable period in history where you have these tech companies investing literally hundreds of billions of dollars in this global pissing match to make the best AI that can do these novel things that nobody else can imagine. And we're all kind of just along for the ride. There's excitement of how do I hang on to this and use it for my benefit. But it's also like a totally out of control roller coaster ride where you're going to have situations like graphics designers, like how are they feeling right now? Voice actors. We got some really cool new voice AI stuff from OpenAI a week or two ago and people don't really talk about it because they don't use that technology very much. Things, things will change for sure. But if you want to bring this back to like very basic accounting 101 examples, there's a world where the LLM, it's, it is the accounting ledger pretty well. Right? Like magic in many ways. Like is that a good thing for me? Well, do I enjoy putting together the books for that stupid little rental property every single year? Probably not. As with most things AI, there's some good things about that, there's some bad things about that. And this is like a, I don't know, I guess a lesson in stoicism. At the end of the day we have to worry about what we have control over and what we don't have control over. And the only thing we can't be is surprised by it. It is a decision of whether or not you're going to ride the wave. I think you need to. I think you need to find a group of people who are also happy to ride that wave and do that with them to eliminate your blind spots. And then we'll see where this all goes. It's. It's wild. Pretty exciting stuff. You got any thoughts? Drop that stuff down in the comments. You got any cool use cases for image generation? I hope. I wish YouTube comments let you attach images, because that could be pretty cool to see. But thanks for coming and hanging today. I'll see you in the next one.