5. Change Your Mindset – Amazon Reseller Jonathan Proulx

You are listening to the Wealth Without Bay street podcast, a Canadian guide to building dependable wealth. Join your host, Richard Canfield and Jason Lowe as they unlock the secrets to creating financial peace of mind in an uncertain world. Discover the strategies and mindsets to a financial future that you can bank on.

Hey, everyone. Welcome to another episode of Wealth Without Bay street, coming to you live from the Wealth Without Bay street headquarters right here in Edmonton, Alberta. Say hi.

Hey, everybody.

Special guest, Jonathan Prue, the creator of how to Scale on Amazon, the Amazon resale.

Master here in Canada.

He's got mad ninja, Amazon ninja skills.

Absolutely. And so we're super excited to have you as our guest, Jonathan. Welcome to Wealth Without Bay Street, Richard.

So Jonathan and I first met several years ago and he got connected to me from an introduction, actually from real estate agent. I believe you just bought another property in Edmonton. Jonathan's got a number of real estate properties and being a bit of a real estate guy myself, we kind of had a connection there and he learned about this thing called the infinite banking concept. So we kind of got operational there. And getting him set up and just being a part of watching Jonathan's unbelievable journey as he's really ramped up and discovered how to literally master the process of becoming a reseller on Amazon has just been unbelievable to be a part of to see. So I'm really excited to have him here today to just share with us some of how that all transpired, some of the things he's learned along the way, and also, you know, just pick his brain a little bit so that our listeners can see one of the ways that you can help start creating more wealth without Bay Street.

That was a fantastic introduction, Richard. Thank you very much. We were actually going to ask Jonathan because there's an Amazon distribution center that's being constructed. It's about the size of 28 football fields. And we were going to ask Jonathan if he was the one building that, but probably Jeff. Jeff Bezos. Did I pronounce his name right? Yes. So, Jonathan, tell the listeners a little bit about you and maybe share with us what made you choose to build wealth without Bay street by being in the Amazon resale business.

Okay, well, first off, thanks a lot for having me.

I'm good to have you.

Grateful to be here. Hanging out with you guys is always awesome.

That's the rumor.

So I don't know a little bit about myself. I'm in with the trades originally. So I was oil and gas, lived in Alberta for eight years now.

I guess what drove me more towards Finding out how to create wealth from a computer was just the ability to create more time for myself. So, I mean, you could always go out a way to work. You can make lots of money, but you can never make any more time. And oil and gas was definitely. You had to trade time to make money in the oil and gas, and that was just kind of the way it was done. And yeah, I always had that dream of maybe being able to make money from the beach and traveling a lot abroad and stuff like that. That and be able to still run a business. I always had like this idea of it being just awesome. And. Yeah, I mean, a couple things happened later on and met a few people that had accounts and kind of sold a few things and just kind of started from there.

Wow, cool. You know, one of the things that we hear so much from people, I guess, just in general is how convenient it is to purchase, you know, products on Amazon. I know. I even find myself thinking when I'm looking at a product, the first thing I do is I take out my phone and I'm checking Amazon. Now being, you know, in our community and we want to shop local, we want to support local business, and that's really, really super important to us. But we do realize that, you know, the way that you've structured your business, you're selling products that are made right here in Canada to American consumers. And so maybe tell us a little bit more about that. How does that. Who do you sell to and how does that come together?

Okay, well, yeah, so when I first got my first programs where I started learning Amazon, they directed me to go to a US Market to start just because of the volume. There was so much more opportunity. There was a lot more people. You can do your tests much faster in the US there's just more money to be made. So it's a better place to start off. So that's where I started. So I started just hunting products locally, kind of retail arbitrage. So that's just simply going into Walmarts and stuff like that and finding products that maybe I could sell in the US which kind of allowed me to fall on this niche of.

Canadian products so that aren't sold in the US So that kind of gave me, like this pocket where I had access to products that sold pretty well in the US and there wasn't that many people that could put all the pieces together to get it, you know, from point A to point B. Because there's obviously a lot more logistics than directly.

And what are the top three products that Americans love most.

Well, without saying specific brand, I mean, there's a lot of chips and candies. I mean, just like basic consumable snacks and stuff like that. Like, you'd be surprised. There's. Yeah, there's a lot of them.

That's really good stuff that all of us see regularly. Every single day. As you walk through the grocery store, our logo disappeared.

I remember when you first got started doing this and you told me about how much you were selling.

Bags of chips for to American consumers. I was absolutely floored and astonished. I'm like, people will pay that much for a bag of chips? Wow, that's amazing.

Well, yeah.

And so when you think about your journey from being in the oil and gas business, which here in Alberta, that's really one of the largest drivers of our economy, and then shifting to being an entrepreneur. So if you had one piece of advice to someone who is just starting out, wanting to make that journey, that shift from the career that they're in now, trading time for money, to being a full time entrepreneur, what piece of advice would you give someone who's thinking about making that shift?

Well, I guess at first it's giving up more time right off the hop to be able to do and maintain what you got going on. If it's whether you're a regular job, if you're trying to pursue something else, you're obviously going to have to dedicate more time, I guess, at the beginning. But definitely, sourcing mentors or somebody that's already been there is obviously a very good start. Pursuing anything and then just educating yourself and being consistent. Like, you know, I just started with just doing some education two or three hours every day. And that's just kind of what I did for two months and then I started the next step. So it's just starting as soon as possible with some sort of guidance, whether it's through mentoring or coaching or some kind of education, I would say is the bare minimum to start.

That is really good advice. Thank you, Rich.

We're big fans of mentorship and coaching around here. Ultimately, whatever it is, any kind of skill that you want to learn, anything you want to get better at or enhance that, find someone who's doing it, doing it well. And, you know, one of things I would hear Jason talk about is, you know, basically attach yourself to that person's hip and get dragged along to the process so you can learn how to, how to do it really effectively and.

Take action if you're not actually doing something. That's one of the key differences. You Know, between Jonathan and other folks is that he understands the importance of taking action. And like, you actually have to do something. You got to get off the couch, you got to get off the computer, you got to go to the grocery store and look at the products. Like you got to, you got to go and talk to distribution channels. You know, you mentioned logistics earlier and you know, just in having conversation with Jonathan over the last couple of years and seeing how these leapfrog events have transpired where, you know, he's been able to, you know, working with people, asking the right questions, asking good questions and also just asking an unbelievable amount, a volume of questions, being able to figure out how to take things that were costing a lot more to get products to the end consumer, get them to the distribution center, get them out Canada, get them, you know, from the purchase location to where Jonathan was, all of these steps in the chain were all areas where additional profit could be made by reducing time, effort, energy, et cetera and creating more scale. So the right questions led him to figure out how to leapfrog his own profitability without actually having to sell product for more or buy it for cheaper. It was the other components in the process where he was able to optimize the cash flow because he could see through asking good questions how to be able to do that. And like if you, you know, Jonathan, I'm sure you know some of the training that you're going to be doing for people in the future, you're going to help them see how you were able to do a lot of that. But really the amplification of profitability is created in these small little pieces. A lot of little steps add up and they become leapfrog steps.

Oh, definitely. The other thing too is that for listeners tuned into this episode, if you like, hearing what Jonathan sharing and the types of things that he's talking about, again, it's all about the Amazon resale business and how you can scale and build really, essentially a really good stream of income. There's work involved. It's a business. And so for folks who are thinking to themselves, hey, this is something that I think I might want to explore.

A little bit more.

We're going to include some information, maybe a link to. I understand Jonathan has how to scale on Amazon, just a course that he's created that can help folks who are wanting to go down that journey. We're going to share a story a little bit later that's super exciting because Jonathan has taken this business from what really began as a part time business that blossomed into a few hundred dollars a week to generating tens of thousands of dollars of gross sales every month. And so you've really accomplished something spectacular. Now, we know we have a long way to go in that, and we'll talk a little bit more about it. But going back to your transcending from oil and gas business to being an entrepreneur, what has been your greatest inspiration in that journey up to this point?

I guess, um, definitely now. More. More now. I guess that I see inspiration for me is being allowed. Able to do. Like you said it the other day when we met. It's being able to do this. It's.

Yeah, we get.

Yeah, it's being able for Richard to be like, hey, you want to come do a podcast? And I'm like, that sounds amazing. Like, I don't. I'm not getting on a plane to go up north and hang out in the mud. This is like. So this is super inspirational for me.

To anyone listening right now who's hanging out up north in the mud, we think.

I mean, honestly, I can't knock that either, because that was my, you know, that pulled me to where I am. So. I love for the oil and gas, I really do.

But, yeah, so. And being able to create my own time now and being able to be around my family more and, you know, my loved ones more, and being able to kind of choose when that time happens keeps me motivated.

It just. I don't know, that just fuels me every day. So that's great. I have big goals, and I like enjoying doing this stuff with people like you, and. And I'm just so grateful from where I came. So, I mean, inspiration for me is easy. I just think of, you know, a long time ago, and it just keeps me going, and I'm just.

Inspiration is to have the opportunity and just. I'm just grateful that I have it all. And it keeps coming, and the more you take and the more you pursue and the harder you work and the more it comes and it just becomes an abundance, and then you're just. That's my inspiration. Looking back now, it's just awesome.

I love it. Wow, that's. That's awesome, Rich.

Well, I think it's interesting that you talk. You know, you kind of basically said that the more of it that you do, it's almost like creating a ripple effect in your life. And so you're seeing doorways are opening, more opportunity is showing up for you, and the good stuff that's happening is leading to more good stuff that's going to happen. So it's kind of like that snowball.

Jonathan, what would you share with listeners as your most favorite aspect of being an entrepreneur and your least favorite? We're talking about, like, the crappy stuff. So what do you love most about being an entrepreneur and what would you put into the category of crappy stuff?

The worst thing? I don't know. I feel like even every day I complain about things that are not going right and I'm still, you know, it's not that bad. So.

I don't know. I don't know. I don't really have an answer for the worst thing about being an entrepreneur.

Interesting.

Well, I'm going to pick up from. From that with Jonathan because, you know, having conversations with him over the last, you know, even the last interesting. But the last 12 months, a lot of the phone conversations where we would have the worst thing has been, you know, what seems to me thinking back on it has been like, the inability to create more speed and velocity on the things that you're doing. But yet when you take a minute and actually fly up to what I would say, helicopter view, and you're, you know, 3,4000ft looking down at everything that's taking place, and you look at where you started from to where you are today, you can clearly see velocity has been taking place along that whole channel. But because things have been going so fast at certain points, and then there's like three days where it's not going as fast as it has. It's like, oh, my God, I just wish we could go faster.

I remember asking Jonathan a few months ago, I asked you, I said.

What do you need to 10x your business to take it from where it is now to a multiplier of 10? And for Jonathan included, and for most entrepreneurs, the response is money. Capital. I need capital.

One of the things that Dan Sullivan, who's an amazing entrepreneurial coach at the Strategic Coach, one of the things that he shared was that it's much easier to 10x your business than it is to 2x your business because in order to. In order to get to 2x, all you got to do is work, double the hours, put in twice the effort, burn yourself out a lot faster versus 10x ing your business where you have to work differently. So I think for entrepreneurs, I just wanted to share that for fellow listeners who are entrepreneurs, because that's one of the first things that we hear so often. What do you need? I need more money now. You need to work differently. You've got to structure your business, your organization differently. And if you look back from where you came from to where you are now. My God, the growth has been enormous. When we talked a few years ago, I said, jonathan, how's your Amazon business going? We sat down to breakfast. It was in Birmingham, Alabama, on the way back to Canada. And Jonathan was like, wow, it's come along pretty good. Doing three, 400 bucks a week. So do you mind if we keep an eye on how things are going with you? Maybe check in from time to time? He's probably thinking, yeah, right, sure. You're going to check in every now and then. How's it going? And it was just ratcheting up and up and up. So we commend you for the great work that you're doing. So much more to do. But man, a true Canadian success story. So we tip our hat to you and you're building wealth without Bay Street. Boom, boom.

Or.

Waiting. I've been waiting the whole podcast looking at this thing like, can I push the button?

So one of the things that I think entrepreneurs are always curious about. Can you describe to us what your typical day looks? No. This should be fun. Your typical day. What is a typical day in the life of Jonathan?

Typical day. I wake up early. Early now. I do some sort of physical activity first, so I'm either at the gym or doing Muay Thai. That is probably something that happens five to six days a week. Just because.

I should start the day I started to do. Go, stay earlier. Be up quite a bit earlier now because we deal or deal with a lot of US suppliers that are on the east coast. So we're talking three hours difference.

Yeah.

So 5 o' clock for me to be up and at the gym. 7 o', clock, it's 10 o'. Clock. They're actually already pretty into their day, so trying to stay early on that. I do everything from just can I decay. Getting the group together maybe with a zoom or whatever. Collectively, we'll organize whatever we got going on for the day. We spend.

Some part of the day doing something new or experimenting with something just to see how that would work. And the rest of it's basically just we have regular lists that we need to go through. We ramp up orders, we organize orders. You know, just basic logistics of ordering the products and making sure labels and everybody is an organized.

Trying to meet new people. I make sure that I try to put in a lot of any kind of networking or socializing events that I can at least a couple times a week. You never know who you're gonna meet. The friend of the Friend could change your life. So I mean it's super important.

Yeah, it's a lot of rinse and repeat, but I get to make all the rules on when it happens and where it happens. So I mean, yeah, it's not super hectic. The days have their days, but some days are amazing. Always just trying to grow. Nice training.

And I really like that you get your day started with rising early physical activity. What effect does that have on your staying power, you know, throughout the day? Or do you find that you're, you're more sharp and.

For sure, yeah. So I'm very.

Add mindset for sure. Like I'm all over the place. I find exercise just brings me down to a good working level. I've burned off that like hyper jittery. Now I'm ready to focus. That just works for me.

Nice.

One of the things that I find is really interesting too in, you know, having multiple discussions with Jonathan over the last little bit is he's always got a group of people around him or you know, an extended team. He's doing a lot of collaborative environment, you know, and, and since he's been doing this journey, he's been sharing this journey with many people, colleagues, friends, folks used to work with. And in the process of doing that, you've also been able to help and assist through that journey, not only learning together as a group, but helping one another out and also actually showing other people how to go ahead and start earning a really good extra either side hustle income or in some cases replacement income for their other work. So can you talk to me a little bit? Maybe share with people who are listening, what are some of the things that you get out of working with other people in that kind of collaborative environment?

Well, I mean I'm a firm believer that collaboration is the key to success in any business.

It's just the way it is. Five minds are better than one, ten minds are better than five. And it's just, it goes on.

I've seen instant growth. As soon as we started getting assistance and stuff like that and putting the proper people in place to join the team, you see the instant growth.

And then just working with people, I mean allowing to, you know, pay, you know, my friend's wife, to be able to see a stay at home mom, to just work as an assistant, I mean that's awesome. That gives her, she's so passionate about being able to stay home and stay with her new child. And you know, you get to give that to like, I mean, indirectly give that to somebody. I mean that's an amazing feeling. Just helping people in that sense.

Is that Andrea that you're talking about? Big shout out to Andrea. Yeah, she is.

She holds us together. I mean, really, she's killing it. So, I mean, her drive is full tilt. And when you have four or five people that start to really have one main focus and really focus on that every single day, I mean, just, it's. The growth is. I mean, it's not even measurable. I don't know how you measure it to whether they were. If they weren't there or not, because. Yeah, I don't know. I mean, collaboration is key.

Yeah.

It frees you up from competition. It really does. It creates that free zone for you to operate in. Because we find even in our business and what we do. The biggest shift for myself and Richard's feeling the impact of this and so many people that we know is that when you begin to think collaboratively versus thinking competitively, everything changes. You begin to see opportunity to collaborate. It just shows up everywhere because your mindset is different. And that is going to continue to allow you to operate in a free zone, free of competition. Because you're always seeking out Dan Sullivan, I have to reference him again because this is a powerful topic. He says that your eyes only see and your ears only hear what your brain is looking for. That is so true. And so as you shift to a collaborative mindset, your eyes only see and your ears only hear what your brain is looking for. Collaboration opportunity. And so it's worked out so well.

Well, the pickup point on that would be a direct correlation to our mentor, Nelson Nash. And Nelson, he, you know, a lot of the folks that are listening this, they'd be familiar with Nelson. He would start every seminar event that he would did for the last, I think, 10 years or 15 years even, he would do this and he would start it off and he would say, it's all about how you think. Yeah, it's all about how you think. Yeah, it's all about how you think. And so he would place an emphasis on different words and. And it would just kind of like set the stage for the room about getting people in a position where they're ready to. Ready to receive and accept information in a way where they're prepared to challenge things mentally and think them through in a different form than maybe what they came into the room with.

Well, and speaking about thinking. So, Jonathan, you can relate to this because of your trajectory in this Amazon business, being an entrepreneur. Really the essence of it is taking something from a lower level of productivity to a higher level of productivity. So how would you relate that? I guess, just in terms of your Amazon business, you've seen sales really begin to point straight up into orbit. And so what's been the catalyst to that in your business? Has it been spike product selection, capital, inventory, turnover, all the above? What would you relate it to? Because I really see you as an amazing. You have an amazing merchandise mind. You just, you seem to know what's going to sell well, when it's going to sell well. So what would you correlate this to in terms of how your sales have really ramped up?

Okay, so there's obviously a lot of factors into that, but we never really had a problem with finding products. I mean, for us, it's just as long as you start to understand the formulas and the numbers that you have that you can pull from the databases of Amazon, you can really start to have a good understanding of products. And then simply once it comes to a point where you have abundance of products and abundance of capital, then it's just a matter of managing those units like the volume. So emphasis on.

Concentrating on how to grow a system where you could hold the volume. And I think, I mean, just recently, I guess directly as we were able to finally create enough cash flow to be able to quit our job. So that gave us full time for us to be able to concentrate on getting other people full time, which, which has allowed the whole system of organizing the volume, plus the products we already had and now the capital that we've been able to inject into the business with those three combined. And it's Q4. So for Amazon, that's the best time of the year. So that's a good bonus for it too. And we've always been on a bit of an up trend.

Since it started a couple years ago, obviously. So.

Yeah, we're just getting smarter and just seeking more people and bringing more people into the, into the circle and more collaboration and, you know, keep using the word, but it's, it's us bringing more people in that is creating more success. You know, I have people say, why do you tell everybody all this stuff? And I'm like, if they get good enough, if they, first of all, if they take the information I'm giving them and use it, yeah, that's great for them. That's awesome. And if they get really good at it, they're gonna ask me what the next step is and, and I'm probably gonna create a teammate or some sort of an ally, whether it's In a different city, state, whatever, we can work. And just then the team kind of grows like that and the rest of the people just sit back and watch the information anyway. So, like, there's no real downfall to me giving information because it's done nothing but create more. You know what I mean?

Yeah.

The Amazon business is now the spectator sport.

You gotta get off the bench, you gotta get in the game.

But it's. Jonathan, that's so true, because you have. Your thinking is from a place of abundance, not from a place of scarcity. And when you think abundantly.

Your eyes only see and your ears only hear what your brain is looking for. So if you're thinking in scarcity, it has the same effect in the complete opposite direction. And so, yeah, sharing information, some people will do something with it, some won't. So what? The market's huge.

There's a specific circumstance of that that comes to mind that happened in your business and this is probably going back maybe six, eight months ago where you were having some logistical stuff, trying to figure out how to get more volume of stuff to market and streamline the process in the Edmonton area. And so you had been able, you were asking questions, you were networking, you were meeting people. You ended up getting connected to an individual who had like a, like a, like a, we'll call it a facility to be able to help people in the, in an Amazon, you know, kind of reseller business, get their stuff, get the labels on correctly and get it shipped out. But you were, you know, no sooner did you find that person because your trajectory of growth was so fast, you outgrew the capacity that individual had. And so you had to figure out how to create more capacity for that person. And so, you know, it ended up being an investment in relationship where it's like, okay, and the business. Yeah, we've, we've, we've got a bunch of people here that we have, we got tools. What does this guy need to be? We can see he's got boxes and stuff in the way. Why don't we go in and we'll help him. Just, we'll just go in for a day and we'll reorganize his space so that he can be quick, fast and he can create a dedicated location for us because we're going to put in a little bit of time and invest in him in the relationship. Bring him a tea instead of a coffee because he liked tea.

Chocolate milk.

Oh, chocolate milk. Like, let's find out what does he like to drink, what's going to make him happy. What does he really want? He wants to be able to get home two nights a week to be able to have dinner with his family. Okay, let's help him facilitate that and those kind of questions to invest in that relationship. All of a sudden, create an ability where you guys were able to launch stuff out of the Edmonton region, get it to the distribution center quicker, faster, so you could increase volume. And then those same things led those questions and the things that happened there led to like the next level up, which was now we can find a place, a person that's able to go and just do these pickups and drop offs at that location directly and we can circumvent extra physical manpower. And so it was like a leapfrog. Leapfrog. Leapfrog, right. Yeah.

And those leapfrogs were happening so fast that like the growth. It's like I. Like you said the other day, when we. I actually have to write them down now and then to remember them because they happen so fast. And that was we, you know, we started by packing things in garages and then hand delivering to them to these shipping companies. And then we found a prep center. And then prep center was getting overwhelmed with all of the stuff we were sending. So we went there and we helped them organize and built some boxes so we could make it faster. And then we're like, okay, well then you spend two hours, two hours a week driving our boxes to the shipping center. How do we get the shipping center to just pick up from the prep center? You know, and then we made those connections and it was just like it's been a consistent of like knocking things down like that for weeks and weeks and weeks and weeks for like the last 24 months now. And it's just been expensive, exponential. When he's 100 stories like that, I.

Love it when he says weeks and weeks because it's like a leapfrog is happening every couple of weeks. Yeah. And for a lot of people, a lot of other traditional business models, they wouldn't see something like that transpire for a year.

Right.

So you're compressing timeframes in a way that is virtually uncanny. I think in what would many other traditional business structures would really allow or at least, you know, people would experience, certainly. And so that's one of the reasons why we're so happy and excited about having you on the podcast, so that you can kind of share the ability for these things to happen. And it's in seeing connections, it's in asking the right questions. It's in Meeting new people, investing in relationships, that, and working with other people. Whether you're sharing ideas that all of a sudden you can.

It'S like color by numbers or it's like all of the dots kind of a drawing, and you're just putting all that stuff together in such a fast period of time.

And from a coaching perspective, too. I mean, you had a coach who demonstrated to you what was possible. You know, I think this coach, his store, his Amazon store maybe has multiple stores, I don't know, but his Amazon resale business is doing about $400,000 a month. And when we sat down, had a really good conversation, and you said, I'm so excited for hitting that million dollar per year milestone. And I looked at you and I asked, why not? $401,000 a month.

Why not?

Right?

Because everything begins with the way that we think. And so your coach demonstrated to you something that was possible, and you just now your brain is getting to work, because the moment that you establish that goal, that's something that's really key for our listeners. The moment that you establish that goal, whether you just commit to it mentally, you write it down, people do a number of things. Your brain immediately gets to work on achieving it. But the key is, it's not how do I go about achieving this, it's who has the unique capabilities to help me achieve this objective.

Entrepreneurs most always lean toward how they get a new idea, new process in their business, and they're thinking, how am I going to get this done? You have to shift your thinking to who. Who has the unique capability to help and who possesses the how to get this done. That's what helps things move faster.

That's a hard, and it's a hard transition to do for a lot of people. You know, I personally, you know, I always had a difficult time with delegation. I struggle with that. Some people are more naturally inclined to it. You know, not that we're going to turn this into a Colby discussion, but I think my particular Colby leads me to have a maybe a little bit more of a difficult time in doing that.

Right.

And so it's actually requires focus, effort in bringing that, keeping that present in mind and sticking a reminder up on the wall, like, you know, and it's training your brain to receive information and look at information in a different way. And so, you know, again, it's all about how we think, and then our thinking leads to our actions. And so if we adjust our thinking, it's going to create a new set of actions that can move you towards, result you're looking for. And that that action step may be hooking up with a new team member, investing in a new relationship, you know, reaching out to a new supplier, et cetera, et cetera. One thing I love about Jonathan, too, is, like, this guy's not afraid to get on the phone. Like, he's. He'll talk to anybody he sees there's a problem in, you know, except us. He hasn't talked to him.

There's an issue with the supply chain or. I really want to sell a product from this company. I really, you know, I see that this toy is going really well. I'm gonna reach out to the maker, like, that toy. And he's like, boom. He finds a phone number, and he's on the telephone and, like, he's talking to somebody and Texas. And they're like, yeah, yeah, we have that here. We can ship that out of our center. I'm like, okay, great.

So, Jonathan, if you could share with our listeners our wealth without Bay street listeners, all of our loyal listeners, whom we appreciate very much, how would you define success?

I define success as how you feel.

If having a nice house and all that stuff makes you feel successful, and that's what makes you happy every single day, and you can enjoy that with your family, that's great. I think it's just happiness is success. Money is awesome. But, I mean, I don't know. If you're not happy, then it's all not worth any of it. So happiness first and all the toys after. But it all works out good.

Happiness first and all the toys after.

That's a good quote.

That's really good.

It's a real one. I mean, I don't know. I get bored of things real quick. So, like, material things, I just don't see. I mean, obviously material things are nice, but, I don't know, the hype goes away.

Are you saying you can rent the Ferrari for a day rather than buying it?

It might be more than a day, but I could see, like, a slow.

I don't know.

Well, you can't buy it on Amazon yet.

Correct. Yet.

So, Jonathan, we really appreciate you. We appreciate having you as a guest. Take. Maybe take two minutes and just share with us a little bit about how to scale on Amazon, this course that you've created, what value you think that'll bring to people who are researching this business opportunity. Maybe take a few minutes and just step our listeners through what you've built.

And where to find it.

Yeah. Okay. So right now, I mean, I'm in the process of building a full course that'll be top to bottom, basically a step by step stuff. What I have now, it's just, it's a free mini course. It's basically two hours, maybe seven or eight videos. Gives you a little, you know, it talks about me a little bit and then it gives some general idea, goes through some basic product searching, gives you some of the ideas of some of the apps and stuff that you'll use to learn some of the numbers. And I go through some of the lingo and stuff like that, show you where to access some stuff and opening your account, just like little basic stuff. Basically what it does for me is kind of see if you have any interest at all. If you do, then I mean, I can obviously refer you to other information.

But it's just, it's a good, it's a good once over again. So it's free, it's just how to scale on Amazon.com you just go there, put your name, put your information in. It'll create a membership login and try it out.

That's great. So howtoscale on Amazon.com that's howtoscale on Amazon dot com we'll put that link in the show notes as well for our listeners.

Definitely.

One of the things that we do, Jonathan, with our guests is at the end of each podcast episode, we talk a little bit about who you want to be a hero to. Now when you think about that for a moment. So when you think about heroes, not all heroes wear capes, right? So you might not think of yourself as a hero, but we do. But every time that you create value for others. And so if you really think about that, you're benefiting people and you're really making lives better for them in some way. You describe that with Andrea. Right. And so by identifying, I guess the key audience that you want to create value for, and it's helped you really focus on the most crucial people in your life, helping them to grow their capabilities too. And so when you do that, you're growing your own capability as well. And so my question to you is, who do you want to be a hero to?

So I don't, I don't have any children. So I mean, that would probably be most people's first thought would be their kids.

Yeah.

So for me not having kids, it would be my direct family and my girlfriend. I would like to be able to be somebody that can be always there for them, always help them mostly, you know, obviously financially as well one day. But just like the time thing it's the time thing. To be able to give them emotionally what they need or spend the time that I think is valuable or they think is valuable with each other.

Is.

The most important thing to me.

I'd like to be able to be at the point where someday I'm so successful, where I could take away any stress that they might have because of finance. I kind of say, like I'm anti anything, but I mean, obviously I'm a firm believer in controlling your own money and not being in that loop and, you know, and control for yourself and your family and all that stuff. I think that's very important. You know, thinking about my brothers being stressed out about a car payment or, you know, my new nephew. I'm a nephew in the world now, you know, I don't want to see him struggling when I could simply just create something that I, that I have the ability to create now. You know, even if it's not for me now, it's for somebody else later. That just. That gives me a joy to know that I can give them that type.

Of security, I guess.

Wow.

Thank you.

Thank you for sharing that. That gives our listeners a little bit more insight into the essence of Jonathan Prew and the Amazon master right here in Canada. The very best Amazon resale expert in the country is here with us today, and he's building wealth without Bay Street. Congratulations, Jonathan. One of the things we're going to include for our listeners, too, we'll put a link in there to a free ebook download. Now, this book was authored by Dan Sullivan and this is a great resource that explains a little bit more about the thought process around who do you want to be a hero to? So, Jonathan, we appreciate you. Richard, any parting comments that you'd like to share?

You know, just for anyone who's listening in, you know, there's so many good takeaways from what Jonathan shared with us today. And one of the ones that I just kind of really sticks out for me that I really want to emphasize is the importance of taking some immediate action around your education. You know, in order to get down this path in this road. You said you spent several hours a day committed to committed to several hours a day in your education to learn about ways that you could earn revenue online using a computer. And specifically that led you to Amazon. You focused on understanding it, but then you also made the recognition that, okay, now that I've got enough information, I've got some information, the only way I can take it to the next step is I got to go out I got to get off. I got to get on my chair. I got to get out of the house.

You got to get off your rear end and do it.

Yeah. So those are two critical takeaways that it doesn't matter how you want to go and create more revenue or wealth in your life. You are the one that has to go out and take the necessary action steps. So you probably need some information and some education. You need a commitment to do that. You got to get that stuff and then you got to go out and take some action.

Terrific. Thanks again, Jonathan. Thank you so much for being our guest. To all of our Wealth Without Bay street listeners, today was another amazing episode. Don't forget to check out how to scale on Amazon.com oh, and check out.

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