This YouTube clip features Jayson Lowe urging viewers to apply strategic planning (IBC) to the inevitable event of their own death. He argues people spend more effort planning discretionary events (e.g., vacations) than preparing for their death, and reallocating that effort to planning can increase available capital for both end-of-life needs and other goals.
When you incorporate the strategic planning of IBC into your life, you're automatically enhancing the value proposition for a future known event. And that future known event is pretty simple. It's the day that you die. People will put in more energy into planning a family vacation than they will into planning for the known event of their own passing. And if we put in the equivalent amount of energy into the known event of your own passing, the probability that you'd have a lot more capital to also be able to fund family vacations. Coincidentally.
