This YouTube video (by Jayson Lowe) argues that many Canadians prioritize paying others first (bills, obligations) rather than paying themselves, resulting in them bearing financial risk while others capture the gains. The speaker intends to shift viewers' context and mindset toward a 'pay yourself first' approach.
Canadians. We're really good at paying our bills. We're really good at paying everybody else first. And we're never really taught, and we don't adopt that pay yourself first mentality. Meanwhile, we're doing all the work and taking all the risk, and someone else is getting all of the money. So what we're going to do here is we're going to shift that context, we're going to shift that mindset.
