How to ACTUALLY Make Real Money And Be Successful In 2025

You may have heard, the best investment you can make is the investment in yourself. The best investment you can make is an investment in yourself. Well, what does that mean? That's not specific. If you find yourself in a room full of five idiots, sooner or later you're going to end up being the sixth idiot. All progress begins with telling the truth. If you find yourself in a room surrounded by five really ambitious, goal driven, perseverant people, then sooner or later you're going to be the sixth one.

If we were sitting down together, having a conversation, we were to look back on the entire year to today. What specifically would have had to have happened in order for you to feel remarkably happy about the progress that you made? So think about, put yourself there. It's December 31, 2024. You're reflecting on the prior year all the way back to today. What specifically would have had to have happened in your life, both personally and professionally, in order for you to feel remarkably happy about the progress that you made? Now, I give credit to that way of thinking, that approach, to my coach, to Dan Sullivan, who founded Strategic Coach. He's been coaching entrepreneurs the past 48 years. Coach. There's a reason that he's so well known around the world because he's very effective at what he does. And I will never be in a position where I don't have a coach. I'm always looking at getting better. There's always something new to learn. There's always something that I can improve upon. And so I hope that you take away some great learning. Tonight I'm going to work on helping you by actually helping you. And then I'm going to talk to you about my mentoring with J program and you can see the testimonials for yourself. The, the proofs in the pudding. If you spend five consecutive evenings, not consecutive, meaning one evening per week. So over the course of a five week period, if you spend one evening, one hour of your evening with me, one time per week, I promise you that if you do exactly what I share with you to do, there's no way you can fail. You're going to achieve more in 2024. Without a doubt. This has been proven year over year with past attendees that have come through my program and who have been raving with me about the progress that they've made in their lives, personally and professionally. And for that I'm humbled and I'm very grateful. But I'm just the sum parts of everyone who's mentored me. And so I'm transferring a lot of great guidance and great wisdom to those who attend those sessions with me in the new year. But prior to the new year, you're going to have some homework to do, and I'm going to share with you exactly what that is here tonight. Okay? So presumably all of you have had an opportunity to think about, to process that question that I asked you, and you're starting to think of what December 31, 2024 is going to look like and everything that's happened to you throughout that year. One of the primary reasons why I get people to think about it this way is I want you to be in specificity. I don't want you to be thinking vaguely about next year. I run into this all the time with people that I coach and mentor, and I ask them the same question and they say, well, I want to be healthier, I want to be wealthier, I want to have more abundance. Your brain has no idea what to do with that. That's too vague. The human brain is incapable of dealing with vagary. You've got to program the brain with specifics. So thinking along the lines of that same example, I want to be healthier versus on December 31, 2024, I'm going to weigh 223 pounds. I'm 259 pounds today. I'm going to weigh 223 pounds by December 31, 2024. The human brain understands that specificity and can immediately get to work on making it real. Meaning your brain's not going to do the work for you, but your brain knows what to set about making real. I want to be wealthier versus I want to create an additional $10,000 per month in passive income. By December 31, 2024, I presently generate 4,000amonth in passive income. I want to create an additional 10,000 so that by December 31, 2024, my monthly passive income is 14,000amonth. The human brain knows exactly what to do with that. In setting about to make it real. I want to create more abundance versus I want to inside of one of my existing businesses. I want to grow the profit margins from 3% to 6.35% for an additional 342,000 in profitable income. Okay. The human brain knows how to set about making that real. And like my coach, Dan Sullivan expresses to me often and to everyone that he coaches in the strategic Coach free zone program, is that your eyes only see and your ears only hear what your brain is looking for. Again, your eyes only see and your ears only hear what your brain is looking for. And so be very careful what you program your brain with, because sooner or later, your brain is going to buy it. And speaking of coaches and mentors, another coach and mentor is Joe Polish from the Genius Network. And if you're not familiar with who Joe Polish is, you have an opportunity. Joe wrote a book titled what's in it for Them? Which I would wholeheartedly recommend to anybody on tonight's webinar. And he said something just. Most recently, we were down for his annual Genius Network Mastermind event, where there were 400 entrepreneurs from all over the world, some of the best entrepreneurs that. That you'll ever come to know, some of whom you do know, and they converge for a few days. We get together, we mastermind, we learn. And the whole emphasis is on health, wealth, and elf, meaning health, wealth, easy, lucrative, and fun. And one of the things that Joe mentioned at the event is he said, hopefully, today is the last day of who you used to be. And that's what I want to communicate forward to each and every one of you on tonight's webinar. Hopefully, today is the last day of who you used to be. But in order to build a bigger future, you have to design that bigger future. And the great thing about that bigger future is that it's entirely your property. It hasn't happened yet. And so you get to design what 2024 is going to look like, being as specific as possible, because I'm telling you that goal setting, yes, it's the holy grail of progress and achievement, but there's a method and a process of doing it effectively, which has worked for me extremely well. And I'm going to share it with all of you. And so we're going to dive right in. I've got some notes that keep me on track. Otherwise, you'll be here until midnight listening to me, you know, share all of these nuggets of wisdom that I've learned over the years. But I want to reference my notes so that we can dive right in. If you have a pen and paper or if you're taking notes on your computer, then strap yourself in, because here we go. All right, so I mentioned that, obviously, goal setting is the holy grail of progress. It's the holy grail of your future. And if you want to accomplish more in. In your life, which would be a good indicator of why you're here, then you have to set big goals. And if you want to make 2024 your best year ever, I'm going to encourage you to be setting 10x goals. And this is doing it in such a way that's going to change your life permanently, not just over the course of a 12 month window. And I've been doing this since I was 25 years young. And I learned how to put this process in place and manifest and make, you know, what would otherwise people might call dreams. I turn them into achievable realities. And I'm telling you, when I reflect back, because I'm 49 years young today, when I reflect back on doing this each and every year, I can see that I've achieved every goal that I've set for myself. And when I think about things like finances and health and giving and all of those things that align with my own core values, I want you to think about what are your deepest core values? How do your goals that you're thinking through align with those core values and recognizing that it's all going to begin with this idea that you already have in your mind and some of you are still thinking about New Year's resolutions. I'll get started on that. January 1st. What the hell are you waiting for? If the goal is big enough and it's important enough, why aren't you, why aren't you working on it now? And most people that I meet with, they respond best to having a good mentor, a good coach, somebody who is responsible to them, not for them, somebody who can help. You know, imagine yourself going to the gym. Your trainer's not going to lift the weight for you, but your trainer is going to make sure that you complete the movement without injuring yourself and that you're tracking your progress and that when you hit the guardrails and you fall off track, which you absolutely will, nobody's perfect that you have a mentor and a coach there to help you get back on track. And so if you're struggling to set and keep your goals, if you're quitting on your goals before you ever achieve them, I'm going to share some, some really important things here with you tonight that are going to help you set them, stick with them and achieve them. And the number one reason for me that I set goals, and I would encourage you to embrace this, this reasoning is to provide yourself with absolute clarity. And that begins with writing them down. What exactly is it that you want in your life in 2024? What specifically are you planning to achieve in your life in 2024? What exactly is it are you going to work for and why are you going to work for it? And for, for most people, especially nowadays, with everything that's happening in the economy with everything that's happening, with inflation, with onerous taxation. For most people, they're just thinking about, hey, my best answer is, it's to put food on the table, it's to pay the bills, it's to feed my family. If, if that's the only reason, then you really shouldn't stick around tonight because you're, you're going to be disappointed sooner or later, you're going to get disengaged and you're going to get demotivated about work. And, and if all that your work does for you is provide you with food and shelter, then you're just not going to stay excited about it for very long. And so what you need is something to shoot for, and that's a target. And what is a target? Well, it's something that you hit. It's something that you move toward so that you're not satisfied with where you are currently and that you're setting goals that force you, literally force you to look at what you're not satisfied with and to make change. And you've got to have a form of measurement, right? You want to measure. I'll give you an example. For myself personally, when I think about last year, just, just as an example, I want to show everybody something. Check this out. So last year, that's a picture of me with Joe Polish. And this is a picture of me in July of this year. Can anybody spot the difference? I know I was heavier than 259.9 pounds because I didn't do my first weigh in until the end of January of 2023. But I started making change in December of 2022. Shocker. We're here tonight in December of 2023 talking about 2024. This is my rhythm. I'm already at December 31st of 2024. And one of the things for me was health. And I knew that I had to make some positive change. And I wasn't going to wait until New Year's to do that. This is a pertinent example because that's what most people do. They wait until New Year's and they say, okay, once I get over my hangover, January 1st, I'm going to get in the gym and I'm going to start working out. I'm going to be fit, I'm going to be healthy, I'm going to eat better, I'm going to exercise more. Do you see how there's no specifics there? And what happens in just a few short weeks? Your brain goes, I I don't know what you wanted me to do with that information. So we're going to go right back to the way things were. Well, I started chipping away at it, and not only did I achieve my goal of 223 in 2023, but I reset a new goal to. To be below 220, which I'm a couple of pounds now away from achieving. That would not have been possible if I didn't program the brain with some very specific measurements. What did I want My waist size to be? My biceps, my chest, my hips, my thighs, my calves, my forearms, my neck. And the brain got to work on, on making that real. And you would be shocked at how this is translated because through the mentoring with Jay last year, so many of our attendees went through their own weight weight loss journey. And I keep getting messages saying, wow, you were an inspiration to me. And you led by example. And that was motivating to me. So you can see the importance of having a good coach, having somebody who can mentor you, but equip you with the right tools that are going to increase your probability of success a multiple of what it would be otherwise if you just continue to do things the way you've always been doing them. Okay, good. Now, so we talked about measurement, right? You got to apply measurement to the goal setting. How are you going to track your progress? And then you've got to focus on the actual activity that's that it's going to take to achieve the goal. The goal drives the target, the target drives the activity. And so for me, my goals and targets drive who I connect with, who I spend time with, who I contact, who I invest in and what I do day in and day out. My goals and targets drive all of that. And then this fifth one is absolutely the most vital. And that's accountability. And I can promise you that you've all heard someone talk about accountability at, at some point, you've all heard it. And the fact of the matter is, is that most people, and most of you on tonight's webinar, the truth is, is that most of you are going to give up on your goals before you ever achieve anything big. You're going to quit. You're going to give up. And when you look at the new year, by midway through the month, just call it somewhere between January 15 and January 20, most people will have already given up on their New Year's resolutions. And why do people do that? Why? I think, you know, maybe they. It's because they feel defeated. They feel like they Just didn't have all the tools they needed. So they just throw in the towel. And if, more importantly, if you're not experiencing small victories along the way, then that might be what tips the scale for you to throw in the towel. Again, I think back to what was happening with me in my own circumstance. I was consistently burning 1 to 1.2 pounds of fat every week, and that is a perfectly healthy degree of weight loss. Strength training three times a week, drinking three liters of this stuff, Aquafria, and every day, walking eight to 10,000 steps most days, and making sure that I ingest the right amount of protein and that I come in at a calorie deficit. That's it. But I had a coach, and still do. His name's Mitch Calver. And once a week, every Monday, I would check in with Mitch and we would evaluate my victories. He wasn't coaching in the sense that he was sort of standing over me going, give me 6,500 push ups in the next 40 seconds. Like, he wasn't doing anything like that. He was helping me to celebrate those small, incremental, gradual victories and to make sure that I stay on track. When I fell off track, he would help me get back on track. But he was supportive and he was coaching. He was helping me understand why that was happening and helping me get back on track. Isn't that what a good coach and mentor does? And so that's what kept me, Tom, from throwing in the towel. And so when you look ahead to 2024, if you want someone who's going to be there to help keep you from throwing in the towel, you're looking at them. You're going to have every opportunity to spend just one hour once a week with me for five consecutive weeks. And I promise you, it's going to be five of the best hours you've spent with anybody in a long time. And it's going to help you and equip you to have a very successful 2024. But again, don't take my word for it. The proof's in the pudding. People who have attended and gone through this process with me will tell you firsthand that they've achieved a remarkable change because they were equipped in the right way to go about doing it. But make no mistake about it, if I'm going to coach, I'm responsible to you, not for you. I'm not taking responsibility for you, but I will certainly be responsible to you, that's for sure. All right, now what I want to dive into and spend a few minutes on is just how to do it. So how to set and achieve those, those big goals. You've got to. And I know that for some of you this is going to sound ridiculously obvious, but I promise you, if you get your hands on one of these and one of these and you actually write down those goals and you, you write them down with as many specifics as possible, then your brain's going to get to work on how to make it real. And I would encourage all of you because what works well for me is I begin that process. I try to just really take the time to process the things that I can be grateful for. And although going back to that example From December of 2022, when I was thinking about 223 pounds in 2023, I was still grateful for the fact that, look, I had both arms, both legs, all my fingers, all my toes. I had everything I needed to get going on making positive change from a health standpoint. I was reminded of something that Joe Polish said to me back in November of 2022, and he said, show me an entrepreneur in, in good health, and I'll show you an entrepreneur with a thousand dreams. Show me an entrepreneur struggling with his or her health, and I'll show you an entrepreneur with only one dream, and that's to get their health back. If you, if you experienced some form of crisis tonight, who would be the first person that you would call if you needed $25,000 tonight because of a financial crisis? Who is the very first person that you would pick up the phone and call and they would be able to help you out with that, no questions asked? And now I want you to write down who are the people in your life? Just capture the names, first name only. Who are the people in your life that you would die for? And then think about the people in your life who would have written your name down. That should serve as inspiration as, as to who you should be making progress in your life for besides yourself. One of my friends in the Genius network, his name's Darrell Sutherland, He's a wonderful guy, and he found himself in a pretty bad situation. He, he was struggling, you know, with consuming a little bit too much alcohol, and that was draining his energy. And he, he showed a picture of him tobogganing with one of his children. And he looks entirely different today, much like a transformation similar to my own. And he said what motivated him was he put a note and he taped that note to his bathroom mirror. And it was the first thing he saw every morning when he got up to get ready to do what he needed to do for the day. And that note read, stop killing your children's father. Stop killing your children's father. And that was his inspiration and that was his daily motivation to set about achieving that significant change that he needed to achieve in his life in order to make significant progress in his life. And so I want you to think about these things as you're looking ahead and thinking through what 2024 is going to look like for you now. When you write down the goals, write them down like I, I shared with specifics, but I want you to make sure that you're writing them as though they've already been achieved. So think about it in the present tense, right? That it's already done, it's already happening. Makes sense. Write the goals down as though they've already been achieved. And write them down whether or not you're achieving them. It doesn't matter if you're not achieving them. This, you know, sounds like you're deceiving yourself, but what you're doing is you're writing down the future as though it's all already happened. And that is rocket fuel for your brain, because the, the human brain is incapable of doing anything extraordinary. It has to be programmed with specifics. I cannot emphasize that enough. And then you're going to want to make sure that your goals are much bigger than you believe is possible. So when I talk about 10x, okay, Dan Sullivan, my coach, says that it's much easier to 10x than it is to 2x. So if you have a business doing a million dollars a year in revenue, it's much easier to grow that business to 10 million a year than it is to 2 million a year. Because when you think of growing it to 2 million a year, all you're thinking about is more of the same work. Double the work, double the effort, double the time, double the energy. Whereas if you're thinking 10x, you're forced to innovate, you're forced to do things differently. And so I want you to think about setting goals that are bigger than what you initially envisioned. Here's why. Look, I am always going to be thinking a minimum of 10x bigger than what I think is even possible, because I need that to keep my focus. And if the goal isn't much bigger than what you think is possible, then you're not going to think of the payoff as being big enough, meaningful enough, significant enough, game changing enough, and it's certainly not going to maintain your attention. Right. People give up on Their down goals because they just aren't meaningful enough, they're not significant. There's no life changing result. Do you think that going from 260 pounds, you think that going from 260 pounds, going from 260 pounds minimum, because I was heavier than that when I started this journey for sure. But I didn't do my first weigh in until the end of January. You think going from that to just being on the cusp of being below 2:20, do you think that's significant? I do. I had to go and buy a whole new wardrobe. I sleep better. I'm, I have far more energy, if you can believe that. I'm already pretty high energy. I'm more present, I'm more focused. And so whatever your goals are, remember, thinking big is one thing, but committing to goals that are much bigger than you think are possible. That's the whole premise behind what I'm setting the stage for with you tonight. Because I don't want people coming in to mentoring with Jay who have goals that are not significant, meaningful or life changing enough. Don't even bother enrolling for the program. If, if that's where you're at, I, I would encourage you and hopefully serve you with some inspiration to just think bigger. Because when you've got goals that are really, truly going to change your life, then with the right coaching and the right mentoring, you're going to stay focused and you're going to take massive action and you're going to embrace accountability. Speaking of taking massive action. Oh boy. You know, my dad, sadly, who passed away when I was in my early 20s, my dad used to say something to me often. He would say, son, don't ever be convicted guilty of giving up on yourself. You can get discouraged, but don't ever be convicted guilty of giving up on yourself. You can get disappointed, but don't ever be convicted guilty of giving up on yourself. And so whenever I feel like giving up and I'm human, we all experience it. I can hear my dad's voice whispering in my ear. And I always think about my kids. What example would it set for my own kids if I were to just throw in the towel and give up? So, so I'm, I'm telling you, I'm telling you flat out, don't give up on the possibility even that, that you can achieve goals that are much bigger than what you thought possible. The next piece of advice I'm going to give you is really important. Surround yourself with the right people, anybody whose energy draining you got to cut them out of your life, you got to cut them out and you got to do it, despite what's going on, despite whatever's happening with you. Surround yourself with people that you know who believe in you and believe in your goal. As long as you don't quit on it. As long as you don't quit on it. If you find yourself in a room surrounded by five really ambitious, goal driven, perseverant people, then sooner or later you're going to be the sixth one, and there are a few more. And then he goes on to say, if you find yourself in a room full of five idiots, sooner or later you're going to end up being the sixth idiot. And so the way to cut someone like that out of your life, of course you want to approach it with just a degree of.